Digital Selling and Sales Training Journal

Social Selling Course on Vimeo : Social Selling Course Social Selling Course from The Digital Sales Institute on Vimeo .

Sales Techniques : Sales techniques are many as they are varied. They can be as much psychological as functional when it comes to engaging customers. In a heavily influenced digital sales world where inbound leads seem to rule the roost, lots of valid sales techniques have been overlooked. Collaborate to uncover sales opportunities. Successful selling is about 54% listening to 46% talking. On a sales call or in a sales meeting, measure the switch rate, this is the rate at which each party takes turns listening and then talking. This sales technique allows for the flow of information to be two-way. Become skilled at active listening so each side can work together to help find the solution that best meets their needs. To ensure the switch rate runs smoothly, a list of discovery type questions should be deployed with the added benefit of finding out if any sales opportunity does exist. To ensure collaboration, they discovery questions should be prepared in advance. Examples inc

Future of B2B Sales : The future of B2B sales is being impacted by digital, social media and the change in buyers behavior.Traditional B2B selling is changing fast. B2B sales and the impact of social media, data, connectivity, and technology are bringing a step change in how companies sell. These changes will help companies take a giant step that will take them way beyond all the traditional selling tactics. B2B sales are about to evolve like never before by embracing the advantages digital technology provides. In fact, leading companies are already pulling away from their peers in both sales growth and sales productivity improvement. Future of B2B sales There is no doubting that B2B buyers have moved the selling goalposts as they seek out information and content on products using the internet and social media. This has led to a rise in challenges for sales leadership, challenges such as: Re-evaluating their products and services to meet buyers changing ha

Social Selling Strategy : A social selling strategy must be built around the value salespeople and the business can provide to build relationships via social media. Having a Social selling strategy as part of a digitally focused sales strategy is a no brainer for many forward-thinking sales organizations. What they have come to realize is that Social selling is about utilizing the data available via the social channels to aid in their overall sales strategies and selling pursuits. The growth of digital and how it has changed the buyers journey has created a new set of challenges for sales leaders and their teams. As buyers switch to online to educate, research and purchase, e-commerce facilitated sales are set to reach nearly $4.5 trillion by 2021 (Source: Statista). Despite this, many organizations still struggle to maximize the potential of the digital sales channels. Social Selling Strategy The impact of digital and social networks on both the sales and buyers