Digital Selling and Sales Training Journal

Sales Strategy Example : A sales strategy example that outlines all the sales planning steps. Can be used as a template for sales strategy planning and presentation. This sales strategy example can also act as a template to document your sales plans and goals. Developing a robust sales strategy, one that can be implemented and measured is a vital cog in every company’s growth plans. Regardless of the service or product, business survival and success hinges on the ability to generate sales, the resulting revenue that is generated from the sales activity is a direct result of the effectiveness of the sales strategy. In a cluttered,time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. Before we go into a sales strategy example, lets cover four important pre-planning actions. Take Time to Think A business needs strategic thinking before any strategic sales planning.

Sales Strategy Plan : A sales strategy plan is your strategic approach to winning new customers plus developing and retaining existing customers. It also outlines in detail your sales goals and objectives for the period it covers including all the major marketing or sales tactics to be used. To create real, lasting growth for your business, you need to create your own grand sales strategy plan and then make it happen. The plan will outline in detail the who, where, why, when and how that will guide all your sales efforts for the period ahead. While your sales strategy plan should identify what your business will do differently to achieve the sales goals, it should also consider your capabilities. Capabilities such as the skills required, knowledge and the processes to carry out the plan. A plan without building these capabilities will struggle to achieve the desired results. Your sales strategy plan may be sound, but ask yourself, do you have the capability to make it work? Do