Digital Selling and Sales Training Journal

  A sales pipeline is a representation of the steps a prospect goes through from initial contact to closing the deal. It helps any salesperson to track the progress of deals, quotes, and potential customers and manage all the sales steps effectively. Too often, salespeople have all of their customer information spread out across different channels. This practice not only is inefficient but also interferes with a consistent customer experience. What Is A Sales Pipeline? So, the sales pipeline will allow salespeople to monitor deals and track customer interactions alongside comments, feedback, and next steps. A steady pipeline of new business opportunities can be the secret to nurturing leads into clients. But where will they come from, and how do you go about converting them? Here is a breakdown of the typ...

Sales success is built on a foundation of proven strategies, strong relationships, and consistent execution. This guide explores the essential elements that distinguish top performers in sales and provides actionable steps to elevate your sales performance. Sales success is all about creating and capturing value. Value is the perceived importance, worth, or usefulness of a product or service. In order to create value for customers, salespeople must understand the buying process and the various issues facing the buyer. The salesperson who can be put in the customer’s shoes, so to speak, has a better chance of recognizing key issues and opportunities.  That salesperson also has a better chance of making the buyer’s life easier, which increases the chance of sales success. Customers and buyers are no longer satisfied with vanilla-flavored product or service sales pitches. They know about your products and services because ...

Reported from  https://www.thedigitalsalesinstitute.com/how-to-write-effective-sales-scripts/ Sales scripts can play an important part when it comes to a business generating leads or in customer acquisition. These leads when nurtured properly can over time be converted into sales. Sales organizations hire lead-generation experts to engage and attract audiences via their sales scripts. Lead generation involves the use of multiple techniques like cold calling, social selling, email outreach, and social media ad campaigns. All of these techniques require a solid sales script or even a number of sales scripts that stimulates the viewer to take some action. The old methods of lead generation are nearly extinct, old sales techniques of the “spray and pray” phone calls are gone. To engage buyers today requires more than making call after call using plagiarized and even boring sales scripts. Lead generation is now both art and science. The use of data, research, custome...

This sales leadership article looks at how global teams can improve sales performance. An article on Harvard Business Review stated that to circumvent poor revenue performance, sales forces have to collaborate with each other and pursue new customer opportunities. One thing to note at the moment is how sales have been negatively impacted by digitally-savvy consumers and shrinking markets. A report on successful global teams posted on LHH reveals that in 8 out of 10 sectors, global companies observed how aggregate sales are growing slower than their domestic peers. Global teams are struggling amidst complex supply chains and larger and more diverse workforces. As such, a critical examination of your company becomes imperative. To start, ask yourself if the right workers are in the right jobs. If not, determine whether a talent or skills gap exists across your employees. This information will help you address the issues within your global tea...

A review of a sales training course from the perspective of a salesperson wishing to improve their sales skills. In many companies new salespeople begin their role with just some company centric basic training. This approach to sales training creates the impression that a salesperson should first prove themselves before any more investment in their training. Yes, we all know that selling is a producers role, and we are measured by the revenue we bring in. Like all professions the skills needed to sell successfully can be learned and mastered with training. A Sales Training Course Should Include The Following We emailed over 1000 salespeople and asked them questions on their sales training course criteria. Here is a summary of their answers in terms of popularity. The one thing to note is that no one single sales training course can cover all the skills you need to sell today. The reality is that you are the only one who can decide wh...

Here we introduce 7 ways to improve the sales experience on your website. The sales experience on your website is critical to gathering leads or even to get your visitors converting to paid customers . Only focusing on the features, services, and items is not enough if you want to outpace your rivals in online sales. You should provide a seamless customer experience. Only focusing on the features, services, and items is not enough if you want to outpace your rivals in online sales. You should provide a seamless customer experience. Online shopping has become a trillion-dollar industry, with many preferring the convenience of at-home purchasing rather than making the trip to a retail establishment. But that does not mean that customers do not miss certain aspects of the traditional shopping experience from time to time. The personalized attention from a store assistant, and quick and easy information about products, are some aspects...

How to sell and engage buyers in the digital, remote, and noisy world is definitely a challenge we all face. Without a learning pathway, very few of us salespeople will ever get to master the sales skills to be truly successful. The spray and pray days of contacting buyers with little more than a sales pitch to hit our sales targets have long since passed. The modern buyer demands more and expects a more personalized, tailored experience. So, we need to be experts in our market, an advisor, a trusted source of data, a credible resource, and a consultant all in one. We are no longer just selling; we are a sharer of information. And we need to be bring more value and insights than the information the buyer can read freely on the web without us!! How to sell and engage buyers Buyers whether B2B or a consumer are re-evaluating how they buy, how they want to be dealt with, the experience they want when purchasing and the values of the salespeople they communicate with. T...

Digital selling is the process of leveraging digital assets (white papers, research, articles, news, offers etc) and communicating to attract customers through digital channels to build trust and credibility. Digital selling is an Omni-channel method that may include social media as well as other digital channels such as video, email, text, online forums etc to ultimately generate leads and referrals. So, any digital communication to engage buyers is digital selling. Social selling is an essential component of digital selling and refers to when salespeople use social networks to find, engage and connect with prospects to start conversations and build relationships. Both terms include the word “selling,” but in reality, we do not sell on digital. People respond negatively to sales pitches through digital channels. Both terms refer to a process of connecting and engaging to start more sales conversations with qualified buyers.   According to an EY study, compa...