Sales Training Journal

A series of tips on maximizing sales efficiency because at some point in your sales role, you’ll need to address this and make selling more efficient. This blog article isn’t about being more productive, but you should focus on sales activity that makes you more productive and more efficient. You’re always looking to become more efficient because you may uncover some tremendous opportunities for improvement when you map your entire sales process out from start to finish. Don’t leave anything out. However, don’t create things to measure just to have things to measure. We are all in data overload, and the last thing you need to do is to create more useless data. It’s a time waster for everyone involved. It’s not about being viewed as cutting edge or super intelligent or slicker than everyone else. It’s not about being impressive; it’s about driving your sales efficiency. Ch...

Maximizing sales effectiveness and revenue growth is a challenge facing not just sales management but front line salespeople as well. If sales effectiveness is about the ability of a sales team to successfully convert prospects into customers and achieve sales goals, the question is, how does a company go about boosting sales performance? What are the various strategies, techniques, and tools the sales organization will use to improve the efficiency and productivity of the sales process?. In a nutshell, the sales strategy defines sales tactics, and sales tactics define sales effectiveness—the type of actions salespeople take to open opportunities, move deals forward, and then close. To maximize sales effectiveness, then you must first understand the externals in your business and then make choices about how your strategy proposes to deal with the opportunities and threats inherent in those market realities. In any business, value is created or...

How to close a sale with twelve techniques that have been tried and tested, because closing sales is about the salesperson’s attitude as much as the sales skill. There is no doubt that sales cycles have gotten longer, and closing a sale is nearly a process in itself. Close rates are falling because many salespeople are focused on selling the wrong thing. They focus on only one aspect of the sale: You pay me this for that, or you give me this for that. A good place to start on how to close a sale is to first ask yourself: Why would anyone want to buy my product or service or have sales conversations with me? If you can’t understand the value proposition of what you are pitching or selling, how can you expect others to understand? Understanding the motivations and values of the buyer can greatly increase your opportunity for sales success and closing sales. Do your very best to get into their head before you pitch anything. ...