Digital Selling and Sales Training Journal

Digital selling is the process of leveraging digital assets (white papers, research, articles, news, offers etc) and communicating to attract customers through digital channels to build trust and credibility. Digital selling is an Omni-channel method that may include social media as well as other digital channels such as video, email, text, online forums etc to ultimately generate leads and referrals. So, any digital communication to engage buyers is digital selling. Social selling is an essential component of digital selling and refers to when salespeople use social networks to find, engage and connect with prospects to start conversations and build relationships. Both terms include the word “selling,” but in reality, we do not sell on digital. People respond negatively to sales pitches through digital channels. Both terms refer to a process of connecting and engaging to start more sales conversations with qualified buyers.   According to an EY study, companies

Today digital sales as the main route to customer engagement is growing rapidly. Remote working, data, technology, and buyer preferences are some of the things driving this change. While digital in the sales process is exciting, it can also prove to be a hurdle in how sales leadership map out a sales growth strategy to encompass this new reality. The carrot is that digital is a game changer for sales organizations that embrace it. Research shows that organizations who champion digital channels in their sales programs are growing by a factor of 5 over their competitors and have almost a third better customer acquisition results. To win in digital sales, leadership will have to rethink the use of traditional selling channels alongside reviewing the customer experience across every touch point for the buyer and the salesperson. These digital implications are now critical in how any sales organization goes to market. Add into the mix that analytics, AI, and machine learn

Free Sales Training Social Selling - The Digital Sales Institute : Free sales training social selling lesson, a free sample video lesson on “What is Social Selling” from The Digital Sales Institute – Online Social Selling Training Program. Social Selling is about building a bridge between your social media activity (sharing content, looking for opportunity, insights, ideas and perspectives) and the phone call (sales outreach) to maximize buyer interactions and minimize disruption. Social selling concentrates on sharing focused content and providing one-to-one communication between the salesperson and the buyer. The goal is for you to form a deeper, more beneficial relationship with each prospect, providing suggestions and answering questions. The social media influenced buyer’s journey has changed the sales process for everyone. Control has shifted away from the salesperson, as sales are no longer the sole provider of information. The buyer can use the Internet to sel

Social Selling Training Course : The benefits of taking a social selling training course can be measured in the increased level of customer engagement on the social channels. What are the benefits of undertaking a social selling training course and what can a salesperson expect to learn?. The impact of social selling on the sales process is something salespeople and especially sales management can struggle with. Any business in the B2B (and increasingly in the B2C space) can leverage social selling to drive increased customer or prospect engagement. Our social selling training course helps salespeople to master how social is a change agent in the sales process, how it can be used to influence the digital savvy buyer and using social selling to trigger a change management project with customers. Social selling plan The adaptation of social selling into the DNA of any sales strategy is vital because relying solely on the more traditional sales methods only lead

Social Selling on LinkedIn : social selling on LinkedIn has become a go to sales tactic to connect, share, influence and engage with both prospects and customers. Social selling has overtaken many of the older methods of interacting with business audiences because while they can still deliver results, activities such cold calling and unsolicited emails are not as powerful as they once were. However, as smart salespeople are learning, if you combine the more traditional methods of selling in in conjunction with social selling on LinkedIn, your success rate improves. The main activity involves the use of the LinkedIn platform as part of the B2B sales process to create awareness and influence while gradually cultivating new connections. Social selling on LinkedIn is great for building business relationships before a prospect even starts a buyer’s journey, to use content and articles to close the conversion gap and eventually move social conversations into an offline sa

Social Selling Meaning : If a business can outline their social selling meaning in relation to the overall sales process, they are ahead of the curve in becoming a social business. In other words, they see social selling and digital selling as an integral part of their sales strategy. Many sales leaders still struggle to put into words their social selling meaning or may just not understand the role social selling now plays in everyday sales interactions. Well, social selling is social by nature and remember that buyers are human, and humans are social by nature. All of us as consumers like to get opinions and advice from those we trust when it comes to making purchases. The same now goes for the way we buy and sell in the B2B world. The reality is that social media has given us the resources (buyer or seller) to expand out how we get opinions and advice, making us all more savvy and educated in our buying decisions. Social selling meaning Social selling meaning The first

Free Social Selling Training Video on Vimeo : Free tips on social selling training https://www.thedigitalsalesinstitute.com/social-selling-training/ Sales Training for Student Success In The Digital Era. To ensure sales training student success, ( 1 payment gives you access to all online sales training courses), once you have paid you will receive an email from your assigned personal sales training success coach, instructing you how to access all the course materials for any or all the sales courses you wish to complete. Prior to commencing your online sales training courses , you can avail of an introductory web or phone chat to go over each course objectives, questions, learning goals and personal objectives. Once you receive your login details you may commence your sales training, the course payment allows you access all courses, materials and lessons for twelve months. You can repeat any course as many times as you wish. Upon completion of each sales training s

What is Social Selling : What is social selling and what part does it play in the social media influenced sales process are fundamental questions now being asked by sales leaders across the globe. They want to know if social selling can help to build relationships, extend a business’s social reach and connect to a network of contacts, influencers and customers. What is social selling Engagement has never mattered more to B2B buyers, but the old sales models to engage buyers is becoming obsolete. A hard pill to swallow by many in sales management is that today’s informed and connected buyer is usually in control. When we talk about “buyer engagement,” using social media and social selling it can be hard to nail down. Research shows that buyers do want to interact with us in new ways, but on their own terms. This means that when engaging buyers, we need to be credible, be useful, be valuable and be relevant to get their attention in a content fuelled sales wor

Social Selling Course on Vimeo : Social Selling Course Social Selling Course from The Digital Sales Institute on Vimeo .

Social Selling Strategy : A social selling strategy must be built around the value salespeople and the business can provide to build relationships via social media. Having a Social selling strategy as part of a digitally focused sales strategy is a no brainer for many forward-thinking sales organizations. What they have come to realize is that Social selling is about utilizing the data available via the social channels to aid in their overall sales strategies and selling pursuits. The growth of digital and how it has changed the buyers journey has created a new set of challenges for sales leaders and their teams. As buyers switch to online to educate, research and purchase, e-commerce facilitated sales are set to reach nearly $4.5 trillion by 2021 (Source: Statista). Despite this, many organizations still struggle to maximize the potential of the digital sales channels. Social Selling Strategy The impact of digital and social networks on both the sales and buyers

7 Social Selling Tips : 7 social selling tips to engage the modern buyer online. Tips on how to make social selling part of your sales strategy and tactics. In this post, we want to share 7 social selling tips that can be used as part of a digital selling or social selling campaign. Used in a proper manner these 7 social selling tips can help salespeople to engage with more prospects or customers than ever before and help uncover sales opportunities better than the more traditional approaches. Today’s buyers are far more empowered with information and insights to help them assess purchasing decisions. So rather than a salesperson who just provides details they can freely access online, they look for trusted advisers who can help them achieve their goals. The days of smile and dial for a quick sale are long passed. So here is our list of our 7 Social Selling Tips. Cold pitches are not social selling. Social selling is not about employing the social channels to rep

  Generating Business Leads via Social Networks When it comes to generating business leads via social networks, is never easy even with the openness of social media. Using social media to generate sales leads whether you are just beginning in business or are well established, can be demanding. Add in the fact that the older traditional forms of lead generation such as cold calling, trade shows and emailing are in decline, you may be scratching your head as to how exactly to find new customers. Two words – Social Networks. What is lead generation using Social Networks? Generating business leads or sales leads via social media, is a solution that can help you engage buyers where they gather to source information and avoid you becoming another annoying, disruptive cold caller who still engages in disruptive practices. Before you start trawling the social networks looking for buyers, you need to identify your Ideal Customer Profiles plus define what the term lead means.