Digital Selling and Sales Training Journal

Sales training programs fail due to not understanding the pitfalls in selling to today’s connected buyer and the solutions they expect, which go way beyond the product. Read on to why many sales training programs fail and why. Sales training programs are critical to a business seeking to acquire new customers and deepen relationships with existing customers. They say the stated aim of any business is to acquire, develop, and maintain customers at a profit. So how do sales organizations do this in a highly competitive and noisy market? How do sales coaches and sales trainers stimulate new ways of thinking and provide salespeople with new ways of operating in a data-driven sales environment to increasingly savvy customers? For many organizations, even the agile ones, ongoing sales training can be expensive with hard-to-quantify impacts on s...

Sales training topics that actually get results can be challenging to nail down. There is the hard sales skills V soft sales skills debate not to mention social selling, customer profiling, outreach tactics and all the steps in the sales process. Still, research shows that expertise, talent, and the sales experience remains the top reason buyers choose a supplier. So, industry knowledge and a good cultural fit take on renewed significance. When planning out sales training, consider what customers are looking for, what they are trying to avoid, and what tips the scale in favor of the winning supplier. Then most aspects of sales training become clear: build the program around deep industry insights and sales force expertise. Training that gets salespeople to effectively solve the customers challenge at hand. This is what customers are seeking and what converts them into clients. The challenge is always for salespeople to be able to po...

Sales Training Programs Online Sales training programs online could become the preferred delivery channel over the next few years. Online sales training has both advantages, disadvantages, and parity with the more traditional approach to up-skilling salespeople. Remote working, flexible working hours, cost, productivity, and preference will lead to sales training being delivered online with a decline in traditional instructor led classroom training. The hard reality facing salespeople and sales leaders is that the selling environment has changed dramatically. Whether that is as a result of disruption, digital platforms, and buyer preferences. The impact is an increasingly competitive market, meaning that every business has to fight their corner to avoid revenue decline, customer churn and competitor moves. As salespeople are to the fore of human to human buyer interactions, training them has to mirror the digital journeys most customers now take. Add in the fact th...

Animation in Sales Training - The Digital Sales Institute : Animation in sales training is a superb method to deliver online sales training programs. The use of animations and whiteboard animation in the delivery of sales training programs and courses is proving successful as it can re-create that educational feel. Animation is also able to break down sales training concepts into enjoyable and engaging sales training videos. Remember, that sales training program design is not about the behavior of the interface, it is about impacting the behavior of salespeople. In this post, we break down the scientific grounding for animation in sales training programs and courses. Research shows that multimedia and animation support the way that the human brain learns. We know that people learn better from words and pictures than from words alone. Educational scientists have proven that animation images alongside text in video with audio narration is better for learning than just images or som...

Sales Training Programs Worth Taking : Sales Training Programs Worth Taking. n any sales techniques training, the salesperson needs to learn how to challenge the customers status quo because in sales the biggest competitor in securing a deal is not the competition but the buyers status quo position.  Other sales techniques to master include magnifying the pain points, making the challenges, obstacles or opportunities as real as possible to the customer plus positioning the true cost of doing nothing as unbearable.  Learn to be a MOP, a Master of Performance.  People buy from experts and advisers, so confidence is vital. Similar to an actor, salespeople need to learn to tell stories and master to let words flow naturally. Sales Training Programs Worth Taking Topics Here are some suggestions on a range of topics or themes to consider for sales training programs worth taking. How to educate a prospect with new perspectives: Sales training that coaches a s...

Sales Training Programs : Sales Training Programs that help salespeople meet the digital sales challenge. Learn to engage buyers and customers using updated selling techniques. Online Sales Training Programs Online sales training programs to help sales professionals master the modern sales process, to engage more buyers and develop more business opportunities. Low cost, online sales training programs covering a range of selling skills so salespeople learn to research, network, share content, have meaningful sales conversations, engage customers, build relationships and create real sales pipeline deals. Our online sales training programs will show salespeople how to use social selling, sales prospecting , cold calling and multi-channel selling sales skills to engage more customers. Only 3% of your target market is ready to buy right now- Gartner Sales Training For The Digital Age Sales Training programs that can be used as a vehicle for sales transformati...