Animation in Sales Training - The Digital Sales Institute

Animation in Sales Training - The Digital Sales Institute: Animation in sales training is a superb method to deliver online sales training programs. The use of animations and whiteboard animation in the delivery of sales training programs and courses is proving successful as it can re-create that educational feel. Animation is also able to break down sales training concepts into enjoyable and engaging sales training videos.

Remember, that sales training program design is not about the behavior of the interface, it is about impacting the behavior of salespeople.

In this post, we break down the scientific grounding for animation in sales training programs and courses. Research shows that multimedia and animation support the way that the human brain learns. We know that people learn better from words and pictures than from words alone.

Educational scientists have proven that animation images alongside text in video with audio narration is better for learning than just images or someone speaking in video. The reason it is better for learning is that it splits the information (sales training in this case) across two cognitive channels, the auditory and visual, rather than all through a single channel (visual).

Success factors of animation in sales training videos.

 

Keep the sales training videos short.

Sales trainers can be tempted to create long sales training lessons or videos in order to explain every detail of the lesson. The truth is that making your sales training video long will most likely make it more difficult for the learner to absorb the pertinent information. The reality is that the longer the sales training video, the more cognitive overload it creates, so knowledge retention declines. What matters most is that the video lesson can be consumed in a short amount of time when the learner has the availability and motivation to consume it.

e Learning is the preferred delivery channel.

To keep salespeople engaged and refreshed, organizations will have to adapt and align their sales training delivery with the way their own employees are consuming content in their personal lives. Which is now mainly video. Don’t get caught up in the “Our sales training has always been done it this way”.
Research into learning shows that a business will get better employee engagement, increase knowledge transfer, and become more aligned with the way their workforce wants to learn by adapting the way they create and deploy sales training material.

Use a mix of animation video styles

Animations can be easily be mixed with other video styles to teach sales training concepts more fully. While real person video might bring a human touch to sales training concepts, only animation gives full creative control to illustrate the points without endless retakes and is the easiest way to constantly update your sales training materials.

Let’s say you want to create a sales training video on how cold calling works. At the beginning of the video, you could use black and white animation. The lack of color in the style can explain why salespeople feel cold calling is tough and dull. Then, as the sales training lesson progresses, the video switches to color to convey how cold calling is beneficial and a real sales skill that can be acquired. Another option is to have animation characters mixed with color text, hand drawings, imagery and visual displays to highlight key learning points.

Animation in Sales Training Improves Sales Skills.

In today’s competitive selling environment, we understand that your salespeople are constantly busy trying to bring in revenue. All or most of your classroom-based sales training may be lost when it fits in between client visits, new business calls, and monthly targets. It is getting harder and harder to bring the team together for quick sales training updates or skills refreshing. Using video in your sales training programs can help with that. For more and more salespeople video and animation in online sales training courses is a more welcoming learning tool. Animation in sales training can help give your salespeople a competitive advantage, to enhance their selling skills and to learn how to better engage with more customers.