Digital Selling and Sales Training Journal

  There is value to be found by marketing your products on social media. With eCommerce becoming more popular in the wake of COVID-19, more people have grown comfortable with purchasing items via social media. Based on   CMS Wire , 40% of customers have purchased items via Facebook, with 13% doing so via Instagram and 12% via Pinterest in 2021 alone. But how do you write product descriptions which social media users will find captivating enough to follow through on your sales pitch? Different Social Channels Require Different Types of Content Depending on the social media platforms you promote your products on, you will need to adapt your content strategy. Some platforms are friendlier to visual content than written blog posts or status updates. The right type of content will be required for different platforms if you want to differentiate your marketing strategy and reach more people. Here’s what you should keep in mind as you start writing your product descriptions: Facebook   – This

  Generating Business Leads via Social Networks When it comes to generating business leads via social networks, is never easy even with the openness of social media. Using social media to generate sales leads whether you are just beginning in business or are well established, can be demanding. Add in the fact that the older traditional forms of lead generation such as cold calling, trade shows and emailing are in decline, you may be scratching your head as to how exactly to find new customers. Two words – Social Networks. What is lead generation using Social Networks? Generating business leads or sales leads via social media, is a solution that can help you engage buyers where they gather to source information and avoid you becoming another annoying, disruptive cold caller who still engages in disruptive practices. Before you start trawling the social networks looking for buyers, you need to identify your Ideal Customer Profiles plus define what the term lead means.

Lead Generation: A Beginner’s Guide to Generating Business Leads via Social Networks Lead generation is never easy even with the openness of social media. Whether you are just beginning in business or are well established, the effort and work to nurture potential customers can be demanding. Add in the fact that the older traditional forms of lead generation such as cold calling, trade shows and emailing are in decline, you may be scratching your head as to how exactly to find new customers. Two words – Social Networks. What is lead generation using Social Networks? It is a solution that can help you engage buyers where they gather to source information and avoid you becoming another annoying, disruptive cold caller who still engages in disruptive practices. Before you start trawling the social networks looking for buyers, you need to identify your Ideal Customer Profiles plus define what the term lead means. Next, we will cover what lead generation is, why you need to spend 2

Traditional sales methods have diminishing returns and tactics such as cold calling have become an unwelcome intrusion in the buyer’s journey. To sustain business success, sales and marketing professionals need to adopt digital techniques as part of any efficient selling strategy. Social selling skills are transforming sales, prospecting and lead generation. The Digital Sales Institute course in Social Selling is ideal for a variety of sales professionals, from inbound and outbound consultants and reps, to business development executives, account managers and sales team leaders. If you want to enrich your selling techniques, develop your digital capabilities, and maximize your career potential, this course is for you. What the Course Covers Introduction to Social Selling The introduction module will help you understand what is social selling and why you should use it in your sales process. It answers questions such as; “Who is your customer?” “What is their ne

ONLINE SKILLS TRAINING FOR SALES AND MARKETING PROFESSIONALS Today’s buyer is digitally-driven, mobile, socially-connected, empowered with unlimited access to real-time information about business problems, products, companies, competitors — about all sorts of things. Also, buyers don’t have to rely on brands, interruption marketing or companies or salespeople for information, because they can find that freely on the web. Prospects can compare your product or service and buy from the competition without you even knowing they exist. The buyer’s journey has changed so business owners, sales leaders, managers, marketing and sales professionals need to understand how they can connect to and leverage these habits. The DSI courses covering “Social Selling”, “Content Marketing”, “Social Media Marketing” and “Account Development Using Social Networks” have been developed in conjunction with sales coaches, digital marketing lecturers, business schools and over 5000 hours of resea