Digital Selling and Sales Training Journal

Sales success is built on a foundation of proven strategies, strong relationships, and consistent execution. This guide explores the essential elements that distinguish top performers in sales and provides actionable steps to elevate your sales performance. Sales success is all about creating and capturing value. Value is the perceived importance, worth, or usefulness of a product or service. In order to create value for customers, salespeople must understand the buying process and the various issues facing the buyer. The salesperson who can be put in the customer’s shoes, so to speak, has a better chance of recognizing key issues and opportunities.  That salesperson also has a better chance of making the buyer’s life easier, which increases the chance of sales success. Customers and buyers are no longer satisfied with vanilla-flavored product or service sales pitches. They know about your products and services because ...