Digital Selling and Sales Training Journal

Sales Training Programs Online Sales training programs online could become the preferred delivery channel over the next few years. Online sales training has both advantages, disadvantages, and parity with the more traditional approach to up-skilling salespeople. Remote working, flexible working hours, cost, productivity, and preference will lead to sales training being delivered online with a decline in traditional instructor led classroom training. The hard reality facing salespeople and sales leaders is that the selling environment has changed dramatically. Whether that is as a result of disruption, digital platforms, and buyer preferences. The impact is an increasingly competitive market, meaning that every business has to fight their corner to avoid revenue decline, customer churn and competitor moves. As salespeople are to the fore of human to human buyer interactions, training them has to mirror the digital journeys most customers now take. Add in the fact th