Digital Selling and Sales Training Journal

  A guide to closing sales with ABC, or “Always Be Closing,” is a learning journey for salespeople looking to improve their sales performance, or “Return on Sales Effort (ROSE). Closing sales is about consistently moving customers towards a desired action or outcome. To keep the sale moving forward to a successful conclusion, salespeople need to gain a series of commitments from the customer. In this guide, we will explore proven strategies that can help you close more sales and achieve your goals. From assumptive and urgency closes to fear of loss and alternative closes, we include practical examples and insights to enhance your closing skills. Whether you’re a seasoned sales professional or just starting out, this guide will equip you with valuable techniques to confidently navigate the closing process and secure successful deals. What does ABC, or ‘Always Be Closing’ really mean? Does it mean being a pushy salesperson—pressuring the customer to decide? Not n...

Closing techniques to finalize a sale should be understood by every salesperson. In the dynamic and competitive realm of sales, the ability to close a deal is the ultimate measure of success. The closing stage represents the culmination of a series of interactions, negotiations, and relationship-building efforts between a salesperson and a potential customer. However, closing a sale is often easier said than done. It demands finesse, adaptability, and a range of proven techniques to effectively persuade the customer to commit. In this article, we delve into five indispensable closing techniques that every salesperson should equip themselves with, empowering them to achieve stellar sales outcomes. Imagine yourself confidently assuming that the deal is sealed before actually receiving the customer’s final affirmation. The assumptive closing techniques leverages this mindset to nudge the customer towards making a decision. By subtly embedding the assumption of a succ...

   How to really close a sale is about getting the prospect to take action now. This requires them to give you a yes commitment and agreeing to sign any necessary paperwork. Some salespeople find closing a sale to be stressful, however with the right skill, mindset, and techniques it does not need to be. TO CLOSE A SALE, YOU NEED TO DEFINE THE NEED Defining the need Closing a sale with a prospect is a lot easier when you both take a learning pathway to understand the exact problem, situation, and expectations. The more information you can uncover, the better. The prospect has to come to see your solution as the fix to their problem and then take the steps to get the benefits they envision. On an emotional level if you are able to make them feel that they need it, you are closing the gap between where they are now and the future. Your role as salesperson is to get acceptance that what you are proposing has more value than the cost of other alternatives. To reall...