Digital Selling and Sales Training Journal

Cold Calling Techniques : Cold calling has evolved from a standalone blunt prospecting activity into a tactic that when combined with social selling and data is a powerful customer recruitment method. Not every business can rely or wait for inbound marketing to produce enough leads to grow revenue, so more outbound sales tactics need to be implemented, to reach out and engage potential customers.  It may surprise you but 1000’s of buyer meetings and webinar attendance have come about as a result of “cold calling techniques”, in fact the success rate of cold calling is improving not declining. Cold calling techniques Cold calling is NOT DEAD but it has evolved. The reason for the improvement in cold calling success is that it has become more data driven, more targeted and blended to work with social selling and social media. Cold calling techniques now form part of a planned sales prospecting strategy and not just a numbers exercise. Remember that selling is fundamentally

These cold calling tips and tricks are designed to give some guidance as part of a salespersons sales prospecting efforts. Despite what youread, cold calling when used correctly still has its part to play in the sales process. If as a salesperson, you feel overwhelmed by cold calls, you’re not alone. So hopefully these cold calling tips and tricks can help you improve your results. Does cold calling still work? Cold calling tips This is a question you are probably asking yourself. The answer is Yes, cold calling does work, but only if part of a wider strategy to engage prospects. Proactive sales calls can still be an effective tactic to target new customers and create opportunities for your sales pipeline. Remember that picking up the phone to engage a prospect isn’t as simple as having an opening pitch and a script, you need a structure and a strategy. Stop and ask yourself – Why would a prospect listen to me? What am I offering that would trigger them to engage with