Digital Selling and Sales Training Journal

Any sales training guide should ultimately impact how selling is conducted in any organization. For a company to win, their salespeople have to win.  The more a salesperson trains, the more likely is that they will generate more revenue for themselves and the business. Successful selling needs continuous up-skilling to keep improving close rates, customer engagement, higher value sales and a more motivated sales team. Well trained salespeople are more skilled at approaching prospects and existing customers. They know how to ask the right type of questions, they can uncover needs, have meaningful sales conversations, build trust and when the time is right, offer the right solution. An organizations sales training guide must boost the confidence of the sales team when it comes to using sales tactics and strategies. Sales Training Guide Insights Most salespeople are hungry for success and a long career in sales. Getting access or exposure to the right sales training ca

Now more than ever it is important to have some sales training ideas to engage the remote or home based salesperson.  The acquisition of new customers and developing deeper relationships with existing customers has become more difficult. Salespeople now have to figure out how they can adapt to rapidly changing selling conditions, and sales training must match those challenges. The onus is on sales leadership, sales enablement and coaching to meet this challenge. So, they need training that develops not only a salespersons hard selling skills, but their soft selling skills, digital engagement, and the more emotional skills. There is no time to waste, the world is moving faster and faster, more disruption is likely and the sales environment we all once knew is probably never going to return. Planning out and implementing sales training ideas that resonate with the sales team to boost employee engagement is going to be critical. Every company will need to provide train

Sales challenges facing salespeople have been greatly increased due to remote selling, the hard to reach buyer plus the impact of social media on the sales process. Today more than ever, the balance of power is in the hands of the buyers. Access to endless amounts of data, information and channel alternatives has reduced the impact a salesperson can make, and it is changing how salespeople go about selling. The sales challenges to keep up with shifting buyer preferences which are now heavily influenced by digital data means that salespeople need to engage with customers on their preferred channels. And they need to come prepared to have meaningful conversations, share insights and put concern for the customer above their own self interests. The Sales Challenges in Prospecting. Sales prospecting in the modern sales environment is not an easy task. It involves quite a bit of effort kick start a sales conversation with a prospect and t

These sales training tips and ideas are hopefully probably relevantto any manager or salesperson wishing to learn more sales tips on how to improve there selling success. Sales training falls into two different categories. The first is learning about the core aspects of different sales techniques such as – lead generation, sales prospecting, business development, the sales process and sales presentation skills. This sales training would be customized for the sales techniques that work best in a specific industry or profile of buyer. The second category is very company focused training. Included here would be training on the company’s products or services, the sales process deployed, the internal sales playbook, and the sales assets, tools and resources the sales team will use. While successful salespeople have similar characteristics, the truth is no one is born with all the sales skills and knowledge to sell at a high level, these are acquired skills. This is why sales traini