Digital Selling and Sales Training Journal

Sales methodologies play an important role in the nearly every selling situation. It is a common approach that allows salespeople to follow a consistent structure, understand best practices and accelerate learning. The specific sales methodology is only relevant to the buying and selling situations of any individual company as everyone needs to tailor their sales motions to their markets, industries etc. Nothing in sales stands still so salespeople must constantly absorb information on with new products, trends, competitors and importantly changing buyer preferences and influencers on their decisions. So, you could say that a sales methodology involves the application of fundamental sales skills and processes by salespeople. It emphasizes the importance of discovering, communicating, and delivering business value consistently across the entire buyer’s journey. However, for them to be effective, it’s essential every salesperson fully understands and adopts them.

Basic sales tactics can sometimes be overlooked in the quest to create a more complex sales strategy or sales process that is more flair than factual. As every salesperson or business owner knows, the goal of selling is to acquire more customers – profitably!! All sales tactics needs to be planned in order to be effective, as the right tactics are key to making your business grow and achieving your goals. Apart from well thought our sales tactics, digital marketing has now also become central to every sales strategy. And it us no longer just about good content or high traffic to your website. Nowadays, selling is all about targeting the right profile of buyer, the buyer who is more likely to buy your products and services due to their pain points or challenges. The old sales methods of attracting customers is slowing declining because the more traditional sales tactics and sales pitches have already probably reached everyone. And thi

Sales Tactics for real selling Most sales tactics today are directed by the VUCA (Volatile, Uncertain, Complex and Ambiguous) business world that we have to sell into. There are the new rules that will reshape many of the components of selling, from prospecting, to sales conversations, to closing and building relationships. The future of sales tactics is to be insight driven and to be built on a platform of data, information, and knowledge. This will provide a better understanding of trends, relations, and processes to manage all stakeholder experiences, both the digitally-driven sales team and the digital-age buyer. Interact with your customers like a friend. Your intention is to listen, understand, guide, and help them. With the growth of the digital age, the art of selling has become a bit more complicated. Salespeople are now encouraged to use adaptive selling, meaning that they adapt their sales approach to that specific customer, a process that involves a per