Digital Selling and Sales Training Journal

Re-posted from original article at Sales Prospecting Guide - The Digital Sales Institute : A sales prospecting guide to help reconfigure your sales efforts to align with the new reality that surrounds us. Attracting and engaging new customers is going to take more effort, planning, strategy, and tactics within the sales process. Sales leaders everywhere will need to take responsibility for putting their sales teams in a position to compete in the new reality of remote selling. If the stated aims of all business are to “Acquire, Develop and Maintain Customers at a Profit”, then to grow (even at a slower pace) will require companies to have a customer acquisition strategy where prospecting plays a key role. It is important to note that the building blocks for successful sales prospecting o r lead generation are not solely down to sales skills but a combination of buyer personas, data, accurate targeting and understanding the buyer’s journey. What is Your Sales P