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How to write effective sales scripts

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Reported from  https://www.thedigitalsalesinstitute.com/how-to-write-effective-sales-scripts/ Sales scripts can play an important part when it comes to a business generating leads or in customer acquisition. These leads when nurtured properly can over time be converted into sales. Sales organizations hire lead-generation experts to engage and attract audiences via their sales scripts. Lead generation involves the use of multiple techniques like cold calling, social selling, email outreach, and social media ad campaigns. All of these techniques require a solid sales script or even a number of sales scripts that stimulates the viewer to take some action. The old methods of lead generation are nearly extinct, old sales techniques of the “spray and pray” phone calls are gone. To engage buyers today requires more than making call after call using plagiarized and even boring sales scripts. Lead generation is now both art and science. The use of data, research, customer pr

How to Sell and Engage Buyers - The Digital Sales Institute

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How to sell and engage buyers in the digital, remote, and noisy world is definitely a challenge we all face. Without a learning pathway, very few of us salespeople will ever get to master the sales skills to be truly successful. The spray and pray days of contacting buyers with little more than a sales pitch to hit our sales targets have long since passed. The modern buyer demands more and expects a more personalized, tailored experience. So, we need to be experts in our market, an advisor, a trusted source of data, a credible resource, and a consultant all in one. We are no longer just selling; we are a sharer of information. And we need to be bring more value and insights than the information the buyer can read freely on the web without us!! How to sell and engage buyers Buyers whether B2B or a consumer are re-evaluating how they buy, how they want to be dealt with, the experience they want when purchasing and the values of the salespeople they communicate with. T

How to Write Content That Drives Sales

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  How to write content that drives sales is the dream of every writer today. However, actually getting it done requires a few key essentials. Writing good content for sales isn’t easy, but it’s not rocket science either. Many writers struggle with the thought of selling something to someone they don’t know—i.e., the reader on the internet. However, all it takes is understanding a few things. It involved learning how to form content funnels to lead the reader on a journey, converting them into a buyer, and so on. But, all that requires writing prowess and a thorough understanding of the objective. In online marketing, objectives hold a greater value than we know. That’s why every writer should understand their objective before they start writing. So, is there a formula, or is every marketing writer aiming in the dark? There’s definitely a formula and a tactic, so let’s find out what it is: Types of Sales Content Sales content com

What is selling

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Are Salespeople Ready to Sell - The Digital Sales Institute

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Are salespeople ready to sell is a million-dollar question for any company. How do they or the salesperson themselves know when they are ready to sell? The importance of this question lies in the relevance of professionally trained and prepared salespeople. Sending an unprepared salesperson on to the “battlefield” can reduce customer acquisition and even make you lose important clients. However, you can also backtrack your business if talented salespeople get stuck in the training process. To identify “molded” salespeople, you should focus on their achievements. Some of them can fit into the role much faster than others. That is why your attention should be directed to milestones they need to cross; not how many days have passed since their on-boarding. Time cannot guarantee you results. You cannot expect different people with different skills and personalities to learn at the same pace. Access your salespeople’ readiness based on something more tangible – achievements.

Sales best practices for successful selling - The Digital Sales Institute

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Implementing sales best practices for successful selling should not only lead to higher levels of sales performance but also in more loyal customers. They are a set of guidelines baked into the DNA of the business to help the sales team run effectively and efficiently. We all accept that the digital era has demanded a shift in the way salespeople sell. Even a small SaaS monthly subscription can have multiple decision makers and extended sales cycle. Then the sales teams have to be active in multi-channel selling, overcome the barrier buyer, changing business needs, and prospects who are increasingly well-informed. Sales leaders today seem to have more questions than answers. No article could cover the topics to help build your sales plans. However, here are our sales best practices that just might help: Sales Best Practices. Create a customer journey. These are all the stages and touch points to which a customer passes through in th

Sales Challenges Facing Salespeople - The Digital Sales Institute

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Sales challenges facing salespeople have been greatly increased due to remote selling, the hard to reach buyer plus the impact of social media on the sales process. Today more than ever, the balance of power is in the hands of the buyers. Access to endless amounts of data, information and channel alternatives has reduced the impact a salesperson can make, and it is changing how salespeople go about selling. The sales challenges to keep up with shifting buyer preferences which are now heavily influenced by digital data means that salespeople need to engage with customers on their preferred channels. And they need to come prepared to have meaningful conversations, share insights and put concern for the customer above their own self interests. The Sales Challenges in Prospecting. Sales prospecting in the modern sales environment is not an easy task. It involves quite a bit of effort kick start a sales conversation with a prospect and t

Video Sales Prospecting

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Using video sales prospecting techniques whether via social media or social selling is a hot topic right now. Video can be used in general sales or as a prospecting tool for lead generation or to boost buyer engagement. Video has now become a key sales and marketing tool. Buyers watch marketing videos on websites, on Facebook and on Instagram. Video may be the coolest content on the block, and there are two place it can have a massive impact – sales and prospecting. Using video sales prospecting and video across the entire sales process is becoming an increasingly critical selling tool. What makes video appealing is that our attention span is decreasing and it is currently measured in seconds not minutes, in fact it is approx. 8 seconds. To attract time poor but digitally engaged audiences, companies are turning to snappy, concise videos to engage buyers and consumers. In an article published by Forbes, 60% of business respondents said they would watch a video o

Salesperson Should Never Say

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Salesperson Should Never Say There are just somethings a salesperson should never say. Sales quotes and phrases that could be mistakes in building a relationship with a buyer. Every salesperson has their favorite sales lines they like to utter as various stages in the sales process, most of which are good at progressing the sale or connecting with a customer. However, in this article we have used research and feedback to put together some quotes a salesperson should try to avoid using because as the saying goes, one man’s treasure is another man’s trash. So here is our list of things a salesperson should try to never say to a buyer or prospective customer. Do you have a minute or two to talk?. Please don’t say it, you’re starting off the conversation with a lie or untruth, because there’s no way you’re going to have a sales discussion in 1 or 2 minutes. Don’t make a promise you’re going to break.  A better opening line could be Hi, We provide [insert product/ service] in