Digital Selling and Sales Training Journal

Sales training course materials whether video, PowerPoint slides or sales playbooks, are used to support the learning journey of salespeople. Every sales training course, whether online or delivered in classroom, is designed to improve the sales skills and knowledge of salespeople. The training materials used will cover most of the sales process from prospecting, handling inbound leads, value propositions, objection handling, sales conversations, closing the sale, etc. The important point is that sales training should provide the tools to any salesperson to empower them to have a successful sales career where the company also benefits. Sales Training Impact Too Much Training (or Not Enough) There is a fine line between having too much and too little sales training. If salespeople are required to attend endless training sessions, that seriously cuts into their time to sell. But if they aren’t offered anything at all, they may feel like they are floundering when it co...

Mirco sales lessons can be very powerful. Video and multi-media innovations have enabled salespeople to achieve results by using more efficient means. For example, remote meetings, virtual seminars, video emails etc. The mobile phone was once a big block and only used for calls, but now they are slim enough to fit inside a pocket plus offer high end cameras, music, news, and thousands of apps. Well, learning about sales hasn’t fallen behind this “shrinking” effect. Sales training has been updated to better fit work schedules and learning preferences. In today’s selling environment, where continuous learning is expected, watching hours of training videos can be hard. But what if salespeople could receive bite sized micro sales lessons in a more entertaining and memorable way? A whole new generation of people prefer accessing shorter training material on social media platforms such as YouTube or LinkedIn, to online training materials. Quick sales training content pro...

 Free sales training can be a step in the right direction for those of you who may be new to sales. Selling is changing rapidly, and having a longer term career as a salesperson now depends on having a far wider range of value added sales skills than even five years ago. Developing and applying the wide range of sales skills needed in today’s complex sales environment can be challenging.  We know that in today’s highly competitive landscape, salespeople face constant challenges in getting customers attention and having meaningful conversations, not to mention trying to hit those targets. To thrive in a digitally driven sales environment, access to sales training and learning is essential. A training resource worth looking at to help improve your sales abilities is free sales training. In this article, we will explore the use of free sales training and how it can help salespeople in their learning journey.   Three Sales Challenges Today, in the informatio...

Five core sales skills to master to help you improve any selling activity. Hello and welcome to this quick video lesson on some core sales skills. Whether you are an experienced salesperson or just starting out in your career, mastering these skills will help you improve your performance and achieve your sales goals. Skilled salespeople can be defined as those who become market experts, researchers and have a keen interest in the customers business and needs. They know that selling a product or service is secondary  to understanding their challenges. In digitally enabled selling, a salesperson has to wear many hats, meaning they need a range of sales skills to call upon. Whether they play the role of consultant, negotiator, enabler, or challenger, it’s all about what the customer wants to achieve if they were to make a buying decision. Skilled salespeople always make it a priority is to build a strong channels of communication with their customers.   Did you know that 44% of s...

Sales training program expert tips for anyone involved in sales management or sales enablement some insight into planning any form of sales training. It sounds simplistic to say that sales training is the act of training salespeople or the sales team on the product and sales process. The definition gets more complex when we consider how many types of sales and the types of buyers there are. An inbound salesperson may not be able to do prospecting or cold calling for new business. Then we have the various sales techniques, methodologies, product knowledge, and all the attributes that go into making a successful salesperson. Sales training can sometimes be viewed as a cost rather than an investment that lifts up sales performance and revenue. Any sales training program can be delivered in many formats, from classroom to online, offsite workshops to seminars. Salespeople can be encouraged to self-educate or trained as a group. Sales Training Program Many peopl...

  Selling skills for new salespeople usually have some differentiators from the sales skills that a more experienced salesperson has due to learning about the sales process and understanding all the steps in the sale alongside product knowledge. Selling today can range from the uncomplicated to the deeply complex. Regardless, selling to mainly well informed modern buyers requires a range of selling skills. The successful salespeople today are agile, competent, and knowledgeable with a deep understanding of their customers’ needs. These salespeople can work quickly to identify and suggest solutions that meets customer’s needs, solutions that sets them apart from the competition. In this article, we’ll explore the key selling skills for new salespeople will need to acquire in order to succeed. 1.Product Experts Salespeople are not commodities, they should be product experts, ambassadors for the companies solutions. Customers (...

10 sales tips as a guide on selling to the modern customer. We all need some sales tips every now and again, to help keep our sales activity sharp and focused. Selling today can be a complex process that requires a unique set of sales skills. The savvy salesperson knows that to sell successfully they need to have a deep understanding of their customers’ needs and provide them with a solution that meets those needs. In this article, we’ll explore some sales tips and the key selling skills that salespeople need to succeed. 1.Product to Market Fit First up on our 10 sales tips is to understand how the product fits and what it delivers is the basis of any successful sales conversation to a customer and is the first of our sales tips. Salespeople need to have a real understanding of “product to market fit” in order to targe...