Digital Selling and Sales Training Journal

Sales methodologies play an important role in the nearly every selling situation. It is a common approach that allows salespeople to follow a consistent structure, understand best practices and accelerate learning. The specific sales methodology is only relevant to the buying and selling situations of any individual company as everyone needs to tailor their sales motions to their markets, industries etc. Nothing in sales stands still so salespeople must constantly absorb information on with new products, trends, competitors and importantly changing buyer preferences and influencers on their decisions. So, you could say that a sales methodology involves the application of fundamental sales skills and processes by salespeople. It emphasizes the importance of discovering, communicating, and delivering business value consistently across the entire buyer’s journey. However, for them to be effective, it’s essential every salesperson fully understands and adopts them.