Digital Selling and Sales Training Journal

Sales to Social Selling Transformation Strategy for Business Leadership Course Highlights This course is for sales and marketing leadership considering how to implement a formal social selling program for their business. Focus is on strategy. Defining and making the case for social selling as a key element of your marketing and sales process. Why it can be used as a vehicle for social transformation and integration into the sales strategy. The modules cover how a successful prescriptive social selling and digital sales program would look inside your organization. To some business leaders “Social Selling” can at times seem like an overused buzzword. The proof is here that it can provide an enterprise with tremendous value but, without the right perspective, enterprises can find themselves adopting it prematurely or not sufficiently preparing themselves for the demands of a social selling program. This course helps identify your company’s readiness. What the Course Covers