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Soft Skills Sales Training

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Soft skills sales training is becoming just as important as the hard skills training, we are most familiar with in the world of training. We know we live in unprecedented times but most of all, when it comes to the sales profession, these are times of profound change. And this change in the buyer to supplier relationship is affecting everyone. Salespeople may have the technical knowledge, the hard sales training, the product knowledge, the sales presentation skills plus the functional skills to work through the entire sales process. However, today to be really successful in a sales career, salespeople will need something else to succeed in selling. No matter how advanced their technical and hard selling skills are, they will need soft skills, too. Today, a Google search or social media has put product and service information at a customer’s fingertips. They are able to access reviews, download product sheets, compare solutions, and l