Digital Selling and Sales Training Journal

Social Selling Tips Watch this video on social selling tips. When it comes to sales prospecting and lead generation, sales people are finding that the road to success is utilizing social media channels such as LinkedIn, Facebook, Twitter, Google+, Pintrest, Snapchat plus other niche social networks to create awareness and to connect with influencers, buyers and decision makers. This is why s ocial selling along with digital selling has become one of the dominant tactics to find and engage with new prospects. Well trained sales people are now using social media to provide value to customers and prospects by contributing to conversations, sharing knowledge, , replying to comments and off course sharing quality content. They map the buyers journey and the digitally influenced buying process, from awareness to consideration to decision, engaging and nurturing the prospect until they are ready to have a sales discussion. The life of every sales person is changing rapidly. The who

Traditional sales methods have diminishing returns and tactics such as cold calling have become an unwelcome intrusion in the buyer’s journey. To sustain business success, sales and marketing professionals need to adopt digital techniques as part of any efficient selling strategy. Social selling skills are transforming sales, prospecting and lead generation. The Digital Sales Institute course in Social Selling is ideal for a variety of sales professionals, from inbound and outbound consultants and reps, to business development executives, account managers and sales team leaders. If you want to enrich your selling techniques, develop your digital capabilities, and maximize your career potential, this course is for you. What the Course Covers Introduction to Social Selling The introduction module will help you understand what is social selling and why you should use it in your sales process. It answers questions such as; “Who is your customer?” “What is their ne

ONLINE SKILLS TRAINING FOR SALES AND MARKETING PROFESSIONALS Today’s buyer is digitally-driven, mobile, socially-connected, empowered with unlimited access to real-time information about business problems, products, companies, competitors — about all sorts of things. Also, buyers don’t have to rely on brands, interruption marketing or companies or salespeople for information, because they can find that freely on the web. Prospects can compare your product or service and buy from the competition without you even knowing they exist. The buyer’s journey has changed so business owners, sales leaders, managers, marketing and sales professionals need to understand how they can connect to and leverage these habits. The DSI courses covering “Social Selling”, “Content Marketing”, “Social Media Marketing” and “Account Development Using Social Networks” have been developed in conjunction with sales coaches, digital marketing lecturers, business schools and over 5000 hours of resea