Digital Selling and Sales Training Journal

SEO and Sales, what’s the relationship people often ask. Well, search engine optimization (SEO) and sales go hand in hand but that may not be apparent at first glance. Similar to traditional ad spending, SEO can bring more attention to your business and thus more sales. But unlike SEO, traditional ads stop pulling in traffic when you stop paying. The survival of every business depends on sales, but a strong SEO strategy can give you a leg up on other eCommerce stores in your niche because it puts you in front of more buyers. Why is the link between SEO and Sales Important? About 81% of internet users find a product or service through search engines, but only 30% of businesses actually actively use SEO. Business owners who have tried to implement an SEO strategy found it too time-consuming, overly complicated, or not worth the effort. SEO and sales are interlinked especially when relying on inbound leads but it does require effort. Ho

The Future B2B Sales Strategy The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail for probably a good five years. Sales leaders looking to balance their immediate goals with long term opportunities will need to plan for the four N’s. The Now, the Next and the Never Normal. No business can plan to go back to the old way of doing things. The winners will aggressively adapt a sales strategy that finds new ways of operating. The Future of B2B sales The Now phase is the immediate focus on workforce, customers, and suppliers. The Next phase will involve refocusing the sales strategy to cope with new threats and develop new opportunities. And the Never Normal phase will require planning for shifts in values, preferences, work behaviors and audiences. Today is that time to develop a plan for business transformation with new approaches to management, workforce deployment, customer engagement and leadership.

Sales Strategy Example : A sales strategy example that outlines all the sales planning steps. Can be used as a template for sales strategy planning and presentation. This sales strategy example can also act as a template to document your sales plans and goals. Developing a robust sales strategy, one that can be implemented and measured is a vital cog in every company’s growth plans. Regardless of the service or product, business survival and success hinges on the ability to generate sales, the resulting revenue that is generated from the sales activity is a direct result of the effectiveness of the sales strategy. In a cluttered,time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. Before we go into a sales strategy example, lets cover four important pre-planning actions. Take Time to Think A business needs strategic thinking before any strategic sales planning.