Digital Selling and Sales Training Journal

Buyers are no longer satisfied with product or service pitches. They know about your products and services because they’ve already looked at your website. They’ve most likely read some information or reports on available options, that is, if they are even open to change. According to Gartner research, customers are awash in high-quality, credible information. Improvements in data analytics, content thought leadership, and sales messaging have resulted in high-quality information that informs most business-to-business purchases. In selling today, a new dynamic is ahead that we can’t ignore. Let’s not pretend that the marketplace is going to revert to the way it was. This is the new reality, and it requires a different set of sales skills to succeed. Persistence and assertiveness are the table stakes. Leaning into the chaos requires persistence and assertiveness plus the ability to discern, move quickly, and not rest on the success of past actions. The next shift is comin...

Essential selling skills to master whether you are starting out on your sales career, maybe you have just completed your on boarding sales training or you are already an experienced salesperson in reaching out to customers. Hopefully this list of essential selling skills will make you feel more confident in all aspects of selling to customers. In this article, we’ll focus on some practical and essential selling skills to include in your sales tool bag to act as points of reference in your sales activity. Essential Selling Skills from Theory to Practice OK, firstly we all know that it’s essential for you to develop a whole range of selling skills in order to do your job successfully. A lot of sales training programs fail to engage salespeople due to outdated methodologies or delivery channels. Sitting through lengthy presentations or reading outdated training materials will probably not help you in completing every day-to-day sales tasks. To be effective, yo...

ore selling skills for inbound salespeople can differ from outbound or enterprise type selling. So, we have prepared a guide to help with the skills that stand out and excel at this sales role. Let’s take a look at the core skills an inbound salesperson should ideally have or be trained on.   Sales adaptability and memory. As an inbound salesperson, their job is to provide outstanding service, advice, and recommendations   to your customers. In order to do that, they must be able to learn and remember everything about the company, the products and services, the sales process plus all the correct procedures. Continuous sales training on the job will help them but the traits and basic skills need to be present in the first place. Ideally, the salesperson should be sales focused, not afraid of rejection, is persistent  as well as a good listener. After training and practice, salespeople should be aware of every single aspect regarding the services, pri...

Five core sales skills to master to help you improve any selling activity. Hello and welcome to this quick video lesson on some core sales skills. Whether you are an experienced salesperson or just starting out in your career, mastering these skills will help you improve your performance and achieve your sales goals. Skilled salespeople can be defined as those who become market experts, researchers and have a keen interest in the customers business and needs. They know that selling a product or service is secondary  to understanding their challenges. In digitally enabled selling, a salesperson has to wear many hats, meaning they need a range of sales skills to call upon. Whether they play the role of consultant, negotiator, enabler, or challenger, it’s all about what the customer wants to achieve if they were to make a buying decision. Skilled salespeople always make it a priority is to build a strong channels of communication with their customers.   Did you know that 44% of s...

  Selling skills for new salespeople usually have some differentiators from the sales skills that a more experienced salesperson has due to learning about the sales process and understanding all the steps in the sale alongside product knowledge. Selling today can range from the uncomplicated to the deeply complex. Regardless, selling to mainly well informed modern buyers requires a range of selling skills. The successful salespeople today are agile, competent, and knowledgeable with a deep understanding of their customers’ needs. These salespeople can work quickly to identify and suggest solutions that meets customer’s needs, solutions that sets them apart from the competition. In this article, we’ll explore the key selling skills for new salespeople will need to acquire in order to succeed. 1.Product Experts Salespeople are not commodities, they should be product experts, ambassadors for the companies solutions. Customers (...

10 sales tips as a guide on selling to the modern customer. We all need some sales tips every now and again, to help keep our sales activity sharp and focused. Selling today can be a complex process that requires a unique set of sales skills. The savvy salesperson knows that to sell successfully they need to have a deep understanding of their customers’ needs and provide them with a solution that meets those needs. In this article, we’ll explore some sales tips and the key selling skills that salespeople need to succeed. 1.Product to Market Fit First up on our 10 sales tips is to understand how the product fits and what it delivers is the basis of any successful sales conversation to a customer and is the first of our sales tips. Salespeople need to have a real understanding of “product to market fit” in order to targe...

Originally published The Essential Sales Skills - The Digital Sales Institute : In this article we discuss the essential sales skills that every salesperson should seek to master as selling moves into the next phase of its evolution. Nearly every sales skill that is essential for engaging buyers today can be acquired with regular sales training. The world of selling is moving fast around us, moving towards digital, moving towards soft skills and moving towards helpful consultative selling without the hard sales pitch. Regardless of how we consume our sales training, the program content should ideally target the essential sales skills. Make sure the online sales training program includes some of these sales skills. Soft Essential Sales Skills Salespeople who excel at the soft skills outperform their competitors by more than 30%, outperform them in areas such as close ratio, size of sales, and customer retention. Success in today’s marketplace is all abou...

Selling Skills To Master There are a multitude of selling skills to master to navigate your way into today’s selling environment. The critical skills in selling you need to develop include, Listening, Asking Questions, Using OPEN Question Selling, Prospecting/Networking, Establishing Rapport, FAB (simulation), Handling Objections, and Closing. Listening Selling Skills There is no point in asking the right questions unless you listen to the answers. Listening to the client will allow you to: Find out exactly what they want. What the most important issues are for the client. How they expect to be dealt with. Listening actively to your client brings with it several advantages: Better understanding, Increased ability to respond, Makes the client feel important, Build a rapport, Reduces the chance of conflict, Builds relationships and Learning. Why We Listen Badly! There are several reasons, including: Lack of interest, Prejudice and pr...