Digital Selling and Sales Training Journal

  Sales trends and the sales models of the future have never been more difficult to predict. Will inbound lead generation be enough to power growth, will organizations have to rethink or even retool their sales strategies, what does the sales force of the next five years look like. These and other questions are now top of mind for many sales leaders. Sales Trends with Examples. Unite the Customer Experience. A disjointed sales process that clashes with internal procedures can cause major obstacles in the buyer’s journey. The knock on effect is a lack of any seamless customer experience that buyers now demand. Sales organizations will have to unite the sales process to match what their buyers expect. A Revenue Operations team consisting of sales, marketing, product, customer success and delivery should be installed. The goals for revenue operations is to remove internal road

  Online sales, be they B2B or business to consumer is on a continued upward curve. In fact e-commerce sales is expected to surpass $6.5 Trillion in the next few years. Also, B2B sales alone will exceed 18% of all online sales. If you’re struggling to acquire customers or promote your offline business, you must quickly up skill in the areas of digital marketing and social media. Due to the reach and influence of the internet, most sales and marketing related activity is going online as it’s more effective to reach and interact with your target audience. However, you may find your business struggling online to maintain a presence against competitors. Implementing an effective content marketing, social media and advertising strategy is necessary to thrive online. The goal is to gain maximum customers out of the audience to push more sales and grow more steadily. In this article, we will share the top 10 marketing strategies to increase online sales. With our proven strategi

SEO and Sales, what’s the relationship people often ask. Well, search engine optimization (SEO) and sales go hand in hand but that may not be apparent at first glance. Similar to traditional ad spending, SEO can bring more attention to your business and thus more sales. But unlike SEO, traditional ads stop pulling in traffic when you stop paying. The survival of every business depends on sales, but a strong SEO strategy can give you a leg up on other eCommerce stores in your niche because it puts you in front of more buyers. Why is the link between SEO and Sales Important? About 81% of internet users find a product or service through search engines, but only 30% of businesses actually actively use SEO. Business owners who have tried to implement an SEO strategy found it too time-consuming, overly complicated, or not worth the effort. SEO and sales are interlinked especially when relying on inbound leads but it does require effort. Ho

Basic sales tactics can sometimes be overlooked in the quest to create a more complex sales strategy or sales process that is more flair than factual. As every salesperson or business owner knows, the goal of selling is to acquire more customers – profitably!! All sales tactics needs to be planned in order to be effective, as the right tactics are key to making your business grow and achieving your goals. Apart from well thought our sales tactics, digital marketing has now also become central to every sales strategy. And it us no longer just about good content or high traffic to your website. Nowadays, selling is all about targeting the right profile of buyer, the buyer who is more likely to buy your products and services due to their pain points or challenges. The old sales methods of attracting customers is slowing declining because the more traditional sales tactics and sales pitches have already probably reached everyone. And thi

Today digital sales as the main route to customer engagement is growing rapidly. Remote working, data, technology, and buyer preferences are some of the things driving this change. While digital in the sales process is exciting, it can also prove to be a hurdle in how sales leadership map out a sales growth strategy to encompass this new reality. The carrot is that digital is a game changer for sales organizations that embrace it. Research shows that organizations who champion digital channels in their sales programs are growing by a factor of 5 over their competitors and have almost a third better customer acquisition results. To win in digital sales, leadership will have to rethink the use of traditional selling channels alongside reviewing the customer experience across every touch point for the buyer and the salesperson. These digital implications are now critical in how any sales organization goes to market. Add into the mix that analytics, AI, and machine learn

The Future B2B Sales Strategy The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail for probably a good five years. Sales leaders looking to balance their immediate goals with long term opportunities will need to plan for the four N’s. The Now, the Next and the Never Normal. No business can plan to go back to the old way of doing things. The winners will aggressively adapt a sales strategy that finds new ways of operating. The Future of B2B sales The Now phase is the immediate focus on workforce, customers, and suppliers. The Next phase will involve refocusing the sales strategy to cope with new threats and develop new opportunities. And the Never Normal phase will require planning for shifts in values, preferences, work behaviors and audiences. Today is that time to develop a plan for business transformation with new approaches to management, workforce deployment, customer engagement and leadership.

These sales insights for the years ahead to 2025 and even beyond will probably shape how sales organizations go about selling. Old sales strategies and sales tactics playbooks will be torn up as rapid innovation is changing how buyers buy. Technology and social media is opening up new ways of accessing information while disruption has engulfed nearly every salesperson. Unfortunately, many organizations have been slow to respond, preferring to rely on traditional sales strategies. One of the critical sales insights to accept is that B2B buyers are now being influenced in their buying behavior by their own experience as a consumer. Business challenges are often more about change management as the buying group can be inundated with choices and data. Plus, most decisions now have to consider the other business departments and stakeholders. These considerations are shaping the buyers journey alongside how they buy. The B2B buyer no longer just wants to buy products or solutio

Some sales tips for 2021 and beyond as we ponder some important questions.  It goes without saying that 2020 shook the sales world and a new reality was born.  No matter what happened in 2020, the continued rate of change is driving an increasingly competitive selling environment, lowering barriers to entry for companies and products. Add in the fact that expectations and preferences of customers continue to evolve. These forces are changing how businesses and salespeople operate, from selling tactics and business models to product offerings. In 2021 and beyond, salespeople with the right mix of technical and soft skills will become more important for business success. As the sales skill needs of business evolve, so too does the sales force. Our sales tips begin with sales expertise. The talent of the salesperson and the sales experience delivered will remain the top reason buyers choose a supplier. So, industry knowledge and a good cultural fit will take on a renewed si

Sales Strategy Template - The Digital Sales Institute : Sales strategy template with examples for creating a realistic sales strategy or sales plans to win more customers and profitable sales. A sales strategy template sounds like an activity only large companies would consider doing. The reality is very different as everyone in business, from a small business to entrepreneur and salespeople can benefit from understanding the workings of a solid sales strategy. The motivation or reasons to create a sales strategy template is that business success is tied to the ability of the enterprise to generate sales. The revenue and profits that are generated from the sales activity of the business is a direct result of the effectiveness of the sales strategy. Why create a sales strategy? The sales strategy template will outline the step-by-step plan for salespeople and the business to follow in order to sell their products or services, with the stated purpose of gen