Digital Selling and Sales Training Journal

  Sales techniques examples for an ever changing world to which all salespeople now find themselves selling into. We know that sale success is a based on two main things, hard sale skills, like product knowledge, and soft sale skills, which are harder to define. There is no doubt that selling today is highly competitive. Customers are more demanding than ever and even getting their attention is a huge challenge. Advancements in technology have made it so that customers can buy the products they need without you, or they can buy them from someone else without ever even leaving their office. So, every salesperson has to try to differentiate themselves. This means the needs and goals of any sales professional should be secondary to the needs of the customer. But first, maybe a good starting point to is try and define what sales means today. What Is Sales? Selling means exchanging value for value. The basic rule of selling is that people do not buy products; they buy benefits

Selling techniques are a moveable feast, to keep pace with the dynamic change in the selling environment as digital channels overtake traditional B2B sales methods. The role of a salesperson is to be effective, so your sales activity facilitates the decision making for the customer.  To do this, you must be able to. Open meaningful conversations with a customer. Understand the business issues of the customer. Help customers to understand these issues. Build an effective solution. Link your solution to the identified issues. Change Your Mindset in your Selling Techniques Before you work on your selling techniques, consider changing your perception of what it means to be in sales today. Sales techniques are not about picking up the phone or sending LinkedIn messages to people you know nothing or little about. Selling is about the exchange of real value, if you have real value to offer so