Digital Selling and Sales Training Journal

Negotiation is key to securing more customers, raising profits, and avoiding lost business, but it’s a tricky skill to master. Any type of negotiation boils down to finding common ground with another person or group, reaching a mutually beneficial agreement, and establishing trust in that relationship. Whether you are negotiating a salary raise, closing a sales deal, or buying a new car, understanding the principles of effective negotiation can help you achieve your goals and save money in the process. To do that, you’ll need practical advice that can help you further your goals. Be Prepared for Negotiation Before you start negotiating, it’s crucial to do your homework. By gathering as much information as you can about the upcoming deal, you’ll be able to walk into the negotiation with confidence. Perform market research, gauge the other party’s interests, and focus on how it affects the bottom line of both parties.  The more you know, the better equipped y