Sales Prospecting Definition
Sales Prospecting Definition : A sales prospecting definition is the sales activity involved in profiling, engaging and nurturing prospects so they become paying customers. Sales prospecting is NOT about trying to find buyers in the market now to purchase your particular product or service. It’s not that easy!! The end goal is to eventually move prospects through the sales funnel until they convert into revenue-generating customers. It is associated with a goal of increasing the customer base of the company and generating new revenue streams. This definition can be customized to a particular business to account for their ideal customer profile, market, products and business model. Without new customers, a business will have limited potential to grow, while some sales growth will come from existing customers, it is not sustainable due to customer loss, churn and circumstances. This is why sales prospecting is one of the most important sales activities any salespers