Social Selling on LinkedIn
Social Selling on LinkedIn : social selling on LinkedIn has become a go to sales tactic to connect, share, influence and engage with both prospects and customers. Social selling has overtaken many of the older methods of interacting with business audiences because while they can still deliver results, activities such cold calling and unsolicited emails are not as powerful as they once were. However, as smart salespeople are learning, if you combine the more traditional methods of selling in in conjunction with social selling on LinkedIn, your success rate improves. The main activity involves the use of the LinkedIn platform as part of the B2B sales process to create awareness and influence while gradually cultivating new connections. Social selling on LinkedIn is great for building business relationships before a prospect even starts a buyer’s journey, to use content and articles to close the conversion gap and eventually move social conversations into an offline sa