Digital Selling and Sales Training Journal

SEO and Sales, what’s the relationship people often ask. Well, search engine optimization (SEO) and sales go hand in hand but that may not be apparent at first glance. Similar to traditional ad spending, SEO can bring more attention to your business and thus more sales. But unlike SEO, traditional ads stop pulling in traffic when you stop paying. The survival of every business depends on sales, but a strong SEO strategy can give you a leg up on other eCommerce stores in your niche because it puts you in front of more buyers. Why is the link between SEO and Sales Important? About 81% of internet users find a product or service through search engines, but only 30% of businesses actually actively use SEO. Business owners who have tried to implement an SEO strategy found it too time-consuming, overly complicated, or not worth the effort. SEO and sales are interlinked especially when relying on inbound leads but it does require effort. Ho

  How to write content that drives sales is the dream of every writer today. However, actually getting it done requires a few key essentials. Writing good content for sales isn’t easy, but it’s not rocket science either. Many writers struggle with the thought of selling something to someone they don’t know—i.e., the reader on the internet. However, all it takes is understanding a few things. It involved learning how to form content funnels to lead the reader on a journey, converting them into a buyer, and so on. But, all that requires writing prowess and a thorough understanding of the objective. In online marketing, objectives hold a greater value than we know. That’s why every writer should understand their objective before they start writing. So, is there a formula, or is every marketing writer aiming in the dark? There’s definitely a formula and a tactic, so let’s find out what it is: Types of Sales Content Sales content com