Sales and GDPR - How to Remain Compliant - The Digital Sales Institute
Sales and GDPR is becoming an issue across many geographies. For many companies, selling is not easy. Even the thought of cold calling, consistent following up, and rejections can ruin a sales team’s day. Top it with the necessity to remain compliant with GDPR, nightmares are inevitable. For sales teams, GDPR is unavoidable. Prospecting has evolved, and sales practices must now comply with the GDPR or face fines. Due to the EU data privacy regulation known as GDPR, which went into effect in May 2018 , the manner you used to sell has changed dramatically. GDPR is causing businesses to react in one of two ways: open distress or hidden disdain. Although the law is wide and broad, it lacks precision in terms of what vendors can and cannot do. Sellers are feeling the sting of severe and unduly cautious directives generated by acute sales and GDPR