Sales to Social Selling Transformation Strategy for Business

Sales to Social Selling Transformation Strategy for Business



Leadership Course Highlights

This course is for sales and marketing leadership considering how to implement a formal social selling program for their business. Focus is on strategy. Defining and making the case for social selling as a key element of your marketing and sales process. Why it can be used as a vehicle for social transformation and integration into the sales strategy.
The modules cover how a successful prescriptive social selling and digital sales program would look inside your organization. To some business leaders “Social Selling” can at times seem like an overused buzzword. The proof is here that it can provide an enterprise with tremendous value but, without the right perspective, enterprises can find themselves adopting it prematurely or not sufficiently preparing themselves for the demands of a social selling program. This course helps identify your company’s readiness.
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What the Course Covers

Defining and making the case for Social Selling

This strategy module covers why the most significant change in the world of sales is that digital
connectivity has put power in the hands of the buyers. Instead of being passively influenced by marketing and sales, they actively search, research and compare.

Learn why social media is no longer the exclusive domain of marketers. Why today selling is not about pushing messaging. It’s about conversations. It’s about connecting and engaging. It needs to be
integrated into the very DNA of your business.

Why Social Sell

The “Why Social Selling” module explains why this is an evolutionary step forward making the sales
process more productive and meaningful.

Explore why social selling is an additive process.We cover why it is not a replacement for sales but rather as an additive approach, a prescriptive process like another bridge to reach buyers. We get you to ask as a leader, “How do I apply social to every prospect, every deal, every account, and every single day.”


 

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