Digital Selling and Sales Training Journal

Sales Strategy Plan : A sales strategy plan is your strategic approach to winning new customers plus developing and retaining existing customers. It also outlines in detail your sales goals and objectives for the period it covers including all the major marketing or sales tactics to be used. To create real, lasting growth for your business, you need to create your own grand sales strategy plan and then make it happen. The plan will outline in detail the who, where, why, when and how that will guide all your sales efforts for the period ahead. While your sales strategy plan should identify what your business will do differently to achieve the sales goals, it should also consider your capabilities. Capabilities such as the skills required, knowledge and the processes to carry out the plan. A plan without building these capabilities will struggle to achieve the desired results. Your sales strategy plan may be sound, but ask yourself, do you have the capability to make it work? Do

Creating a salesskills definition is unique to every business as they need to reflect the overall sales strategy alongside the expected sales activities of the salespeople.  Sales skills differ depending on inside V outside customer facing sales plus which part of the sales process a salesperson is involved with. Technology, social media, the internet and the digitally connected buyer has in effect driven the change in how we apply sales skills definition to a sales role. Sales Skills Definition This will bepersonal to each business. However, an overarching sales skills definition is the specific set of sales skills (prospecting, cold calling, nurturing, engaging, presenting, negotiating, closing etc) and knowledge (product, markets, trends, business etc) a salesperson possess to enact the exchange of value between a buyer and the vendor. Sales Skills Reflect the Business Environment Sales skills will always reflect the prevailing environment and the buyer’s acceptance of

Social Selling Meaning : If a business can outline their social selling meaning in relation to the overall sales process, they are ahead of the curve in becoming a social business. In other words, they see social selling and digital selling as an integral part of their sales strategy. Many sales leaders still struggle to put into words their social selling meaning or may just not understand the role social selling now plays in everyday sales interactions. Well, social selling is social by nature and remember that buyers are human, and humans are social by nature. All of us as consumers like to get opinions and advice from those we trust when it comes to making purchases. The same now goes for the way we buy and sell in the B2B world. The reality is that social media has given us the resources (buyer or seller) to expand out how we get opinions and advice, making us all more savvy and educated in our buying decisions. Social selling meaning Social selling meaning The first