Digital Selling and Sales Training Journal

Sales challenges facing salespeople have been greatly increased due to remote selling, the hard to reach buyer plus the impact of social media on the sales process. Today more than ever, the balance of power is in the hands of the buyers. Access to endless amounts of data, information and channel alternatives has reduced the impact a salesperson can make, and it is changing how salespeople go about selling. The sales challenges to keep up with shifting buyer preferences which are now heavily influenced by digital data means that salespeople need to engage with customers on their preferred channels. And they need to come prepared to have meaningful conversations, share insights and put concern for the customer above their own self interests. The Sales Challenges in Prospecting. Sales prospecting in the modern sales environment is not an easy task. It involves quite a bit of effort kick start a sales conversation with a prospect and t

A Selling Definition In The Modern Sales Process A selling definition in the modern sales process could maybe be summed up in two words – “relationship building”.  Is selling today all about relationships? We know that selling is an exchange of one product or service for payment(money). The question is how do we create a selling definition that streamlines the modern sales process so that our efforts result in higher sales numbers and higher returns on our time investment. Today, Leaders, CEO’s and Sales Managers are painfully aware that the current environment makes growth difficult. In a world of “more” — more information, more choice and more people. The Digital era has facilitated the connection of more than 8 billion devices worldwide, altered areas such as access to information, value, skills, management, and started to change the nature of organizations, their reach, processes, and r

Sales Discovery Questions - The Digital Sales Institute : Sales discovery questions are used to move a sales conversation with our customer or prospect into the “why care” stage. To make the customer care about what we are saying, we need to uncover information, a pain point, or a problem we can solve. Without discovery questions, we cannot move to the why care (our unique and personalized value proposition for this customer), and if we cannot get the customer to care then there is little opportunity to continue a sales conversation. Real and impactful discovery questions should give us a deep understanding of our customer, their challenges, and problems. No problem means there is no sales opportunity. Discovery calls set the path of how we approach the deal and we rely on the answers obtained as we walk alongside the buyer on their journey. It is important to understand that the purpose of discovery questions is to determine whether you and your buyer have reas