Digital Selling and Sales Training Journal

Re-posted from original article at Sales Prospecting Guide - The Digital Sales Institute : A sales prospecting guide to help reconfigure your sales efforts to align with the new reality that surrounds us. Attracting and engaging new customers is going to take more effort, planning, strategy, and tactics within the sales process. Sales leaders everywhere will need to take responsibility for putting their sales teams in a position to compete in the new reality of remote selling. If the stated aims of all business are to “Acquire, Develop and Maintain Customers at a Profit”, then to grow (even at a slower pace) will require companies to have a customer acquisition strategy where prospecting plays a key role. It is important to note that the building blocks for successful sales prospecting o r lead generation are not solely down to sales skills but a combination of buyer personas, data, accurate targeting and understanding the buyer’s journey. What is Your Sales P

Due to a shift towards remote selling and more salespeople working from home, sales leaders are asking “does online sales training work?”. We know that best in class companies (and indeed the most successful salespeople) are constantly seeking ways to improve sales performance. So, both coaching and sales training must adopt to the reality of more online learning. It may take some time to accept that online sales training is not just an alternative to classroom based sales training but could be THE sales training channel as we enter the middle digital sales era. Apart from emotions, there is little to suggest that classroom training is more effective online training for salespeople. Maybe the question is not whether online sales training benefits your sales force; but whether sales leaders can afford not to join in the trend. Online sales training courses Over 70% of companies believe that Online Learning gives them a competitive advantage The quote above should n