Digital Selling and Sales Training Journal

These sales insights for the years ahead to 2025 and even beyond will probably shape how sales organizations go about selling. Old sales strategies and sales tactics playbooks will be torn up as rapid innovation is changing how buyers buy. Technology and social media is opening up new ways of accessing information while disruption has engulfed nearly every salesperson. Unfortunately, many organizations have been slow to respond, preferring to rely on traditional sales strategies. One of the critical sales insights to accept is that B2B buyers are now being influenced in their buying behavior by their own experience as a consumer. Business challenges are often more about change management as the buying group can be inundated with choices and data. Plus, most decisions now have to consider the other business departments and stakeholders. These considerations are shaping the buyers journey alongside how they buy. The B2B buyer no longer just wants to buy products or solutio

Some sales tips for 2021 and beyond as we ponder some important questions.  It goes without saying that 2020 shook the sales world and a new reality was born.  No matter what happened in 2020, the continued rate of change is driving an increasingly competitive selling environment, lowering barriers to entry for companies and products. Add in the fact that expectations and preferences of customers continue to evolve. These forces are changing how businesses and salespeople operate, from selling tactics and business models to product offerings. In 2021 and beyond, salespeople with the right mix of technical and soft skills will become more important for business success. As the sales skill needs of business evolve, so too does the sales force. Our sales tips begin with sales expertise. The talent of the salesperson and the sales experience delivered will remain the top reason buyers choose a supplier. So, industry knowledge and a good cultural fit will take on a renewed si