Digital Selling and Sales Training Journal

 Learn how to create sales prospecting emails that will get read and generate responses from prospects and customers as part of your sales tactics. The role of sales prospecting emails in the sales process gets questioned from time to time. Well, we do live in a fully digital age, we make online purchases; we communicate with family and friends via texts and social media posts. Any business engaged in marketing and sales must use all the digital means at their disposal, from stunning websites, engaging, and compelling blog posts, social media promotions, online advertising, and more. All of these are designed to keep existing customers and to attract new ones. How About Email? One primary method of finding prospects is through emails. In fact, if done right, research shows that Email marketing has a high ROI of all marketing activities and tools. For every dollar spent, marketers can expect an average return of $42. The question becom

Online sales programs are growing in popularity as more and more sales professionals self-educate. Today, salespeople have to be the link between the digital world and the real world by having the sales skills to engage customers and close sales. Yes, there is (and probably will be for a long time) the need for person to person dialogue in the sales process. The major difference is the skills deployed and the timing of when conversations happen. Selling is about conversations, commitments and problem solving. The modern buyer wants more than the value of the product or solution, so, If you salespeople want to be valued by their customers, they must fully understand their problems. Online sales programs can provide the knowledge so a salesperson can uncover what the customer is missing or needing, then analyze that problem. The skill to get to the root cause of what causes the problem and then to propose what could solve the problem.

Soft skills sales training is becoming just as important as the hard skills training, we are most familiar with in the world of training. We know we live in unprecedented times but most of all, when it comes to the sales profession, these are times of profound change. And this change in the buyer to supplier relationship is affecting everyone. Salespeople may have the technical knowledge, the hard sales training, the product knowledge, the sales presentation skills plus the functional skills to work through the entire sales process. However, today to be really successful in a sales career, salespeople will need something else to succeed in selling. No matter how advanced their technical and hard selling skills are, they will need soft skills, too. Today, a Google search or social media has put product and service information at a customer’s fingertips. They are able to access reviews, download product sheets, compare solutions, and l