Digital Selling and Sales Training Journal

  There is value to be found by marketing your products on social media. With eCommerce becoming more popular in the wake of COVID-19, more people have grown comfortable with purchasing items via social media. Based on   CMS Wire , 40% of customers have purchased items via Facebook, with 13% doing so via Instagram and 12% via Pinterest in 2021 alone. But how do you write product descriptions which social media users will find captivating enough to follow through on your sales pitch? Different Social Channels Require Different Types of Content Depending on the social media platforms you promote your products on, you will need to adapt your content strategy. Some platforms are friendlier to visual content than written blog posts or status updates. The right type of content will be required for different platforms if you want to differentiate your marketing strategy and reach more people. Here’s what you should keep in mind as you start writing your product descriptions: Facebook   – This

What are the benefits of sales training online when measured against classroom or in person instructor lead sales training? Today (and probably into the future) there are millions of salespeople working remotely and will demand sales training delivered online. The delivery of training programs which were traditionally delivered in-person, like many other things, has transitioned to the web. More and more sales managers plus learning and development managers are pleasantly surprised by the many unexpected benefits of sales training online, as it grew into the main delivery channel in the past year. These benefits of online learning support the widely held belief that impactful sales training does not have to be confined to classrooms. Research from Harvard shows that engaging with online learning enables the learner to connect in new ways, beyond what w