Sales Negotiation Approaches and Tactics
Negotiation is woven into our daily lives, whether we’re deciding on a meeting spot with friends, negotiating a deal with a customer, navigating a disagreement, or compromising with work colleagues. Successful sales negotiation outcomes are driven not by “natural talent” for negotiation, but by a combination of critical thinking and behavioral skills; therefore, developing both is critical for everyone. We negotiate far more often than we realize, sometimes with ease, other times facing unexpected challenges. Whether discussing the price of a product or trying to resolve a customer issue, we often discover that emotions and expectations influence the outcome just as much as strategy does. While much advice exists on how to become a ‘winning sales negotiator,’ the real experience is rarely as simple as it appears in step-by-step guides. Unlike many resources that focus solely on tactics, in this article we use scenarios and the f...