Digital Selling and Sales Training Journal

What are sales skills training and techniques as they apply in the modern sales process? Like everything else about business, sales methods change on a regular basis. The way that we sell and reach customers will naturally reflect changes in our methods of communication and our technologies. The history of sales over the last several decades has changed dramatically, but the most dramatic changes have come since the advent of the internet and web-based advertising. Plus, the trend towards globalization means that we have to consider ways of communicating with others who may have very different needs than the customers we have worked with before. Customers have changed as well. Today, we as customers expect immediate, convenient, individualized service. If one organization doesn’t provide it, chances are we have another choice to turn to. So, understanding customers is vital to overcoming the competition and learning what it will take

Are salespeople ready to sell is a million-dollar question for any company. How do they or the salesperson themselves know when they are ready to sell? The importance of this question lies in the relevance of professionally trained and prepared salespeople. Sending an unprepared salesperson on to the “battlefield” can reduce customer acquisition and even make you lose important clients. However, you can also backtrack your business if talented salespeople get stuck in the training process. To identify “molded” salespeople, you should focus on their achievements. Some of them can fit into the role much faster than others. That is why your attention should be directed to milestones they need to cross; not how many days have passed since their on-boarding. Time cannot guarantee you results. You cannot expect different people with different skills and personalities to learn at the same pace. Access your salespeople’ readiness based on something more tangible – achievements.

The Digital Sales Institute Sales Skills 101 - The Digital Sales Institute : The Digital Sales Institute presents Sales Skills 101 Training. A complete online sales training program covering all the major skills required to sell. Our sales skills 101 online sales training program offers more than just the basic sales training fundamentals. The program includes a complete professionally developed sales training curriculum , with over 23 VIDEO LESSONS supported with over 100 PAGES of DOWNLOADABLE LESSONS , tips and templates.  It has been designed to help you to discover modern selling techniques, engaging with prospects or customers and the value of understanding your buyer’s motivations. Plus we cover the buyer whys, what experiences buyers expect today and how to build your sales knowledge for working with any customer type to sell successfully. What you will achieve. By the end of the sales skills  sales training program, you will… Acquire a higher level of complete sales

Now more than ever it is important to have some sales training ideas to engage the remote or home based salesperson.  The acquisition of new customers and developing deeper relationships with existing customers has become more difficult. Salespeople now have to figure out how they can adapt to rapidly changing selling conditions, and sales training must match those challenges. The onus is on sales leadership, sales enablement and coaching to meet this challenge. So, they need training that develops not only a salespersons hard selling skills, but their soft selling skills, digital engagement, and the more emotional skills. There is no time to waste, the world is moving faster and faster, more disruption is likely and the sales environment we all once knew is probably never going to return. Planning out and implementing sales training ideas that resonate with the sales team to boost employee engagement is going to be critical. Every company will need to provide train

How to sell in the digital era has become somewhat more complicated. So, salespeople and businesses need a different approach if they are to flourish in the new world or way of sales. Selling is all around us and buyers are being bombarded with emails, phone calls, social media messages, connection requests etc. How does a salesperson or business differentiate themselves in a noisy market? With more access to information, the B2B buying process has become longer (an average of 4 months to close a new customer) and involves more decision makers (an average of 6.8 buyers). To effectively navigate the new buyer’s journey, sellers need to leverage digital platforms to find, engage and connect with the modern buyer. Are you doomed to fail? While many companies are figuring out how to sell in the digital era, many salespeople and organizations are struggling where to go next. Outdated sales techniques, internal politics, unclear sales strategies, lack of relevant sales t

The Future B2B Sales Strategy The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail for probably a good five years. Sales leaders looking to balance their immediate goals with long term opportunities will need to plan for the four N’s. The Now, the Next and the Never Normal. No business can plan to go back to the old way of doing things. The winners will aggressively adapt a sales strategy that finds new ways of operating. The Future of B2B sales The Now phase is the immediate focus on workforce, customers, and suppliers. The Next phase will involve refocusing the sales strategy to cope with new threats and develop new opportunities. And the Never Normal phase will require planning for shifts in values, preferences, work behaviors and audiences. Today is that time to develop a plan for business transformation with new approaches to management, workforce deployment, customer engagement and leadership.

Originally published The Essential Sales Skills - The Digital Sales Institute : In this article we discuss the essential sales skills that every salesperson should seek to master as selling moves into the next phase of its evolution. Nearly every sales skill that is essential for engaging buyers today can be acquired with regular sales training. The world of selling is moving fast around us, moving towards digital, moving towards soft skills and moving towards helpful consultative selling without the hard sales pitch. Regardless of how we consume our sales training, the program content should ideally target the essential sales skills. Make sure the online sales training program includes some of these sales skills. Soft Essential Sales Skills Salespeople who excel at the soft skills outperform their competitors by more than 30%, outperform them in areas such as close ratio, size of sales, and customer retention. Success in today’s marketplace is all about the soft skills.