Digital Selling and Sales Training Journal

How to sell and engage buyers in the digital, remote, and noisy world is definitely a challenge we all face. Without a learning pathway, very few of us salespeople will ever get to master the sales skills to be truly successful. The spray and pray days of contacting buyers with little more than a sales pitch to hit our sales targets have long since passed. The modern buyer demands more and expects a more personalized, tailored experience. So, we need to be experts in our market, an advisor, a trusted source of data, a credible resource, and a consultant all in one. We are no longer just selling; we are a sharer of information. And we need to be bring more value and insights than the information the buyer can read freely on the web without us!! How to sell and engage buyers Buyers whether B2B or a consumer are re-evaluating how they buy, how they want to be dealt with, the experience they want when purchasing and the values of the salespeople they communicate with. T

When dealing with sales objections, the first thing you need to understand is that an objection is how a buyer communicates that a gap exists between their current situation and the clarity of the problem to be resolved before proceeding to buy. Understanding what Sales Objections are. So, a sales objection is communicated by a buyer that a barrier exists between the status quo and what needs to be satisfied before making a commitment to buy from you. Unlike concerns (examples include delivery or schedules), an objection arises because the buyer is not convinced or even predisposed, at this time, that your product or service can solve their problems. Remember that buying is a “change management project” so they will have a reluctance towards your offering, as they understand it. An objection is raised as a barrier to a purchase being made due to change, the size of change or the impact that change will have on them and their business. Due to the fact that you as a s

A free series of B2B sales training video examples to help any business or salesperson improve their sales knowledge. We know that salespeople need regular access to sales training and there are a lot of options available online. But before you hand over any more of your hard-earned revenue on sales training, check out these free sales training videos. To help you find the right ones, we have selected a range of sales topics to create a list of B2B to sales training video example. Learning new sales skills is a source of great accomplishment, and that feeling of accomplishing something is one of the best motivators anyone of us can have. But sales training does not have to be expensive, The Digital Sales Institute brings a better model of learning for salespeople to learn the critical selling skills needed to be successful. A whole series of bite sized, easy to digest sales training videos, worksheets, tips and tricks and quizzes. B2B Sales Training Video – Sellin

Digital selling is the process of leveraging digital assets (white papers, research, articles, news, offers etc) and communicating to attract customers through digital channels to build trust and credibility. Digital selling is an Omni-channel method that may include social media as well as other digital channels such as video, email, text, online forums etc to ultimately generate leads and referrals. So, any digital communication to engage buyers is digital selling. Social selling is an essential component of digital selling and refers to when salespeople use social networks to find, engage and connect with prospects to start conversations and build relationships. Both terms include the word “selling,” but in reality, we do not sell on digital. People respond negatively to sales pitches through digital channels. Both terms refer to a process of connecting and engaging to start more sales conversations with qualified buyers.   According to an EY study, companies

Sales and GDPR is becoming an issue across many geographies. For many companies, selling is not easy. Even the thought of cold calling, consistent following up, and rejections can ruin a sales team’s day. Top it with the necessity to remain compliant with GDPR, nightmares are inevitable. For sales teams, GDPR is unavoidable. Prospecting has evolved, and sales practices must now comply with the GDPR or face fines. Due to the EU data privacy regulation known as GDPR, which went into effect in May 2018 , the manner you used to sell has changed dramatically. GDPR is causing businesses to react in one of two ways: open distress or hidden disdain. Although the law is wide and broad, it lacks precision in terms of what vendors can and cannot do. Sellers are feeling the sting of severe and unduly cautious directives generated by acute sales and GDPR

SEO and Sales, what’s the relationship people often ask. Well, search engine optimization (SEO) and sales go hand in hand but that may not be apparent at first glance. Similar to traditional ad spending, SEO can bring more attention to your business and thus more sales. But unlike SEO, traditional ads stop pulling in traffic when you stop paying. The survival of every business depends on sales, but a strong SEO strategy can give you a leg up on other eCommerce stores in your niche because it puts you in front of more buyers. Why is the link between SEO and Sales Important? About 81% of internet users find a product or service through search engines, but only 30% of businesses actually actively use SEO. Business owners who have tried to implement an SEO strategy found it too time-consuming, overly complicated, or not worth the effort. SEO and sales are interlinked especially when relying on inbound leads but it does require effort. Ho

Basic sales tactics can sometimes be overlooked in the quest to create a more complex sales strategy or sales process that is more flair than factual. As every salesperson or business owner knows, the goal of selling is to acquire more customers – profitably!! All sales tactics needs to be planned in order to be effective, as the right tactics are key to making your business grow and achieving your goals. Apart from well thought our sales tactics, digital marketing has now also become central to every sales strategy. And it us no longer just about good content or high traffic to your website. Nowadays, selling is all about targeting the right profile of buyer, the buyer who is more likely to buy your products and services due to their pain points or challenges. The old sales methods of attracting customers is slowing declining because the more traditional sales tactics and sales pitches have already probably reached everyone. And thi