Digital Selling and Sales Training Journal

  Sales trends and the sales models of the future have never been more difficult to predict. Will inbound lead generation be enough to power growth, will organizations have to rethink or even retool their sales strategies, what does the sales force of the next five years look like. These and other questions are now top of mind for many sales leaders. Sales Trends with Examples. Unite the Customer Experience. A disjointed sales process that clashes with internal procedures can cause major obstacles in the buyer’s journey. The knock on effect is a lack of any seamless customer experience that buyers now demand. Sales organizations will have to unite the sales process to match what their buyers expect. A Revenue Operations team consisting of sales, marketing, product, customer success and delivery should be installed. The goals for revenue operations is to remove internal road

Any sales training guide should ultimately impact how selling is conducted in any organization. For a company to win, their salespeople have to win.  The more a salesperson trains, the more likely is that they will generate more revenue for themselves and the business. Successful selling needs continuous up-skilling to keep improving close rates, customer engagement, higher value sales and a more motivated sales team. Well trained salespeople are more skilled at approaching prospects and existing customers. They know how to ask the right type of questions, they can uncover needs, have meaningful sales conversations, build trust and when the time is right, offer the right solution. An organizations sales training guide must boost the confidence of the sales team when it comes to using sales tactics and strategies. Sales Training Guide Insights Most salespeople are hungry for success and a long career in sales. Getting access or exposure to the right sales training ca

  Online sales, be they B2B or business to consumer is on a continued upward curve. In fact e-commerce sales is expected to surpass $6.5 Trillion in the next few years. Also, B2B sales alone will exceed 18% of all online sales. If you’re struggling to acquire customers or promote your offline business, you must quickly up skill in the areas of digital marketing and social media. Due to the reach and influence of the internet, most sales and marketing related activity is going online as it’s more effective to reach and interact with your target audience. However, you may find your business struggling online to maintain a presence against competitors. Implementing an effective content marketing, social media and advertising strategy is necessary to thrive online. The goal is to gain maximum customers out of the audience to push more sales and grow more steadily. In this article, we will share the top 10 marketing strategies to increase online sales. With our proven strategi

Reported from  https://www.thedigitalsalesinstitute.com/how-to-write-effective-sales-scripts/ Sales scripts can play an important part when it comes to a business generating leads or in customer acquisition. These leads when nurtured properly can over time be converted into sales. Sales organizations hire lead-generation experts to engage and attract audiences via their sales scripts. Lead generation involves the use of multiple techniques like cold calling, social selling, email outreach, and social media ad campaigns. All of these techniques require a solid sales script or even a number of sales scripts that stimulates the viewer to take some action. The old methods of lead generation are nearly extinct, old sales techniques of the “spray and pray” phone calls are gone. To engage buyers today requires more than making call after call using plagiarized and even boring sales scripts. Lead generation is now both art and science. The use of data, research, customer pr

This sales leadership article looks at how global teams can improve sales performance. An article on Harvard Business Review stated that to circumvent poor revenue performance, sales forces have to collaborate with each other and pursue new customer opportunities. One thing to note at the moment is how sales have been negatively impacted by digitally-savvy consumers and shrinking markets. A report on successful global teams posted on LHH reveals that in 8 out of 10 sectors, global companies observed how aggregate sales are growing slower than their domestic peers. Global teams are struggling amidst complex supply chains and larger and more diverse workforces. As such, a critical examination of your company becomes imperative. To start, ask yourself if the right workers are in the right jobs. If not, determine whether a talent or skills gap exists across your employees. This information will help you address the issues within your global tea

A review of a sales training course from the perspective of a salesperson wishing to improve their sales skills. In many companies new salespeople begin their role with just some company centric basic training. This approach to sales training creates the impression that a salesperson should first prove themselves before any more investment in their training. Yes, we all know that selling is a producers role, and we are measured by the revenue we bring in. Like all professions the skills needed to sell successfully can be learned and mastered with training. A Sales Training Course Should Include The Following We emailed over 1000 salespeople and asked them questions on their sales training course criteria. Here is a summary of their answers in terms of popularity. The one thing to note is that no one single sales training course can cover all the skills you need to sell today. The reality is that you are the only one who can decide wh

Here we introduce 7 ways to improve the sales experience on your website. The sales experience on your website is critical to gathering leads or even to get your visitors converting to paid customers . Only focusing on the features, services, and items is not enough if you want to outpace your rivals in online sales. You should provide a seamless customer experience. Only focusing on the features, services, and items is not enough if you want to outpace your rivals in online sales. You should provide a seamless customer experience. Online shopping has become a trillion-dollar industry, with many preferring the convenience of at-home purchasing rather than making the trip to a retail establishment. But that does not mean that customers do not miss certain aspects of the traditional shopping experience from time to time. The personalized attention from a store assistant, and quick and easy information about products, are some aspects of