Digital Selling and Sales Training Journal

Sales Training Courses Information - YouTube : Sales Training Courses Information

Companies are developing digital selling strategies to align themselves to the rapidly changing face of “the buyers journey”. A digital selling strategy goes way beyond the use of tools or technology. The realization facing many leaders is that implementing digital selling strategies involves implementing a transformation or change management process.  This is because digital selling is really a behavioral or mindset change not just with the sales teams but across all customer touch points. The main question to be answered is how companies embed digital selling capabilities into the very DNA of the business. This question is important as B2B buyers are acting just like consumers more and more. Driving the change in the “buyers journey” is a combination of access to content and digital native comfort. These are having a transformational  effect on every aspect of the B2B sales cycle. To meet the needs this new reality, both sales and marketing must retool every aspect of their

Definition of Social Selling : Definition of Social Selling The definition of social selling is the process of engaging a defined audience, nurturing relationships and extending social reach via the social networks as part of the sales strategy. In essence, social selling is training salespeople to leverage the benefits of social media for one-to-one personalized communication with customers, influencers and prospects. It can be a powerful sales tactic in finding new customers, connecting with existing customers, uncovering insights and triggers plus to gather background information in understanding a customer’s business. Social selling is not really selling at all, instead it places its emphasis on building up connections, on influencing, on sharing information and content, to create a network effect, so more and more people get to know your company or brand plus to be seen as a thought leader in your industry.