Definition of Social Selling

Definition of Social Selling: Definition of Social Selling

The definition of social selling is the process of engaging a defined audience, nurturing relationships and extending social reach via the social networks as part of the sales strategy.

In essence, social selling is training salespeople to leverage the benefits of social media for one-to-one personalized communication with customers, influencers and prospects. It can be a powerful sales tactic in finding new customers, connecting with existing customers, uncovering insights and triggers plus to gather background information in understanding a customer’s business.

Social selling is not really selling at all, instead it places its emphasis on building up connections, on influencing, on sharing information and content, to create a network effect, so more and more people get to know your company or brand plus to be seen as a thought leader in your industry.