Digital Selling and Sales Training Journal

Sales Strategy Example : A sales strategy example that outlines all the sales planning steps. Can be used as a template for sales strategy planning and presentation. This sales strategy example can also act as a template to document your sales plans and goals. Developing a robust sales strategy, one that can be implemented and measured is a vital cog in every company’s growth plans. Regardless of the service or product, business survival and success hinges on the ability to generate sales, the resulting revenue that is generated from the sales activity is a direct result of the effectiveness of the sales strategy. In a cluttered,time poor word, selling a product or a service into the B2B or the B2B markets needs purposeful sales strategy with clear implementation guidelines. Before we go into a sales strategy example, lets cover four important pre-planning actions. Take Time to Think A business needs strategic thinking before any strategic sales planning.

Sales Prospecting Training Course : Insights into taking a sales prospecting training course with recommendations on course content, topics and learning outcomes. The essence of any sales prospecting training course is for the salesperson to learn how to engage prospects for lead generation and how to extend their influence for future sales opportunities.  When properly executed sales prospecting improves a salespersons ability to research, select and then engage prospects which in turn leads to building valuable relationships. Because without cultivating a relationship, it will be near impossible for any salesperson to understand the prospects business, their pains or what they would stand to gain from using the proposed product or service. Also, a sales prospecting training course should help the salesperson to adopt the right mindset for this critical part of the sales process. To show how to be comfortable with the mental triggers that sales prospecting can

Social Selling on LinkedIn : social selling on LinkedIn has become a go to sales tactic to connect, share, influence and engage with both prospects and customers. Social selling has overtaken many of the older methods of interacting with business audiences because while they can still deliver results, activities such cold calling and unsolicited emails are not as powerful as they once were. However, as smart salespeople are learning, if you combine the more traditional methods of selling in in conjunction with social selling on LinkedIn, your success rate improves. The main activity involves the use of the LinkedIn platform as part of the B2B sales process to create awareness and influence while gradually cultivating new connections. Social selling on LinkedIn is great for building business relationships before a prospect even starts a buyer’s journey, to use content and articles to close the conversion gap and eventually move social conversations into an offline sa

What is Selling – Definition : What is selling and the definition of selling has changed in the last decade. Salespeople's roles now demand new selling skills and knowledge. What is sellingand the definition of selling is a question is a valid question often asked by newer people to the profession. Selling involves many different activities and actions which depend on the customers situation and where in the sales journey you are at. What is selling to a new prospect has a different definition to up-selling to an existing customer. So, there is no real one size fits all definition to what is selling. What is selling In general, theterm “selling” can be fined as the exchange of value, the process where a buyer sees the value in paying a company or a seller an agreed price for a product or service that they want delivered. All selling starts via a “sales process”. Think of the sales process as a journey towards an end point taken over a time period. The sa

Sales Training Videos on YouTube – Social Media Selling and Marketing – Medium : Free sales training videos on YouTube from The Digital Sales Institute. Here are five free sales training videos on YouTube covering sales skills, a sales strategy plan, cold calling tips, sales… Sale Training video 1. Key Sales Skills. Most of the key sales skills a salesperson needs to be successful in today’s selling environment are very different from the ones they would have used 3 or 5 5. The influence of social media, online content, peer recommendations, and reviews, means that buyers are rapidly changing how they select vendors or engage in the sales process. Sales Training Video 2. Sales Strategy Plan. Another one of our sales training videos on YouTube is on the topic of a sales strategy plan. This would be a salespersons approach to winning new clients alongside developing and retaining existing customers. A sales strategy plan should outline in detail the salespersons sal