Digital Selling and Sales Training Journal

Cold Calling Techniques : Cold calling has evolved from a standalone blunt prospecting activity into a tactic that when combined with social selling and data is a powerful customer recruitment method. Not every business can rely or wait for inbound marketing to produce enough leads to grow revenue, so more outbound sales tactics need to be implemented, to reach out and engage potential customers.  It may surprise you but 1000’s of buyer meetings and webinar attendance have come about as a result of “cold calling techniques”, in fact the success rate of cold calling is improving not declining. Cold calling techniques Cold calling is NOT DEAD but it has evolved. The reason for the improvement in cold calling success is that it has become more data driven, more targeted and blended to work with social selling and social media. Cold calling techniques now form part of a planned sales prospecting strategy and not just a numbers exercise. Remember that selling is fundamentally

Sales Prospecting Definition : A sales prospecting definition is the sales activity involved in profiling, engaging and nurturing prospects so they become paying customers. Sales prospecting is NOT about trying to find buyers in the market now to purchase your particular product or service.  It’s not that easy!! The end goal is to eventually move prospects through the sales funnel until they convert into revenue-generating customers. It is associated with a goal of increasing the customer base of the company and generating new revenue streams.  This definition can be customized to a particular business to account for their ideal customer profile, market, products and business model. Without new customers, a business will have limited potential to grow, while some sales growth will come from existing customers, it is not sustainable due to customer loss, churn and circumstances. This is why sales prospecting is one of the most important sales activities any salespers

Sales Skills Training : Sales Skills Training Sales skills training should empower the salesperson to reach a higher level of sales performance when selling to customers and prospects. We know that the role of a salesperson is evolving at a faster pace since sales skills were codified over 100 years ago. The main catalyst for the changing role of salespeople has been the amount of information buyers can access on the Internet and social media.  In fact, reports now show that the B2B buying process is not too dis-similar to the way consumers purchase, hence the growth in the SaaS and Freemium models. This has had the knock-on effect of the traditional sales process being no longer valid placing an onus on sales skills training to accurately reflect todays buyers journey. The challenge for both the business and the individual is to invest more time in sales skills training to learn and understanding the core selling skills for today’s digitally driven buying environm

Sales Training Exercises : Here are a few sales training exercises to liven up your sales training. The goal of sales training is to give salespeople a set of skills and tools that radically improves their sales performance. The use of sales training courses is an essential part of the whole sales industry, but we need to continually ask what value it adds to sales growth. In fact, up to 85% of sales training fails to deliver a positive ROI. The reason for this is that sales training sessions can vary from being brilliant to being absolutely boring. So hopefully the below sales training exercises can help positively impact on a salespersons experience when it comes to sales training. Sales Training Exercises: 1. Expectations. What will sales training have done for you? Get the sales course participants to imagine it is 1 year from now, they have been using what they learned during the sales training course continuously as part of their sales activity.  Get them to writ

Free Social Selling Training Video on Vimeo : Free tips on social selling training https://www.thedigitalsalesinstitute.com/social-selling-training/ Sales Training for Student Success In The Digital Era. To ensure sales training student success, ( 1 payment gives you access to all online sales training courses), once you have paid you will receive an email from your assigned personal sales training success coach, instructing you how to access all the course materials for any or all the sales courses you wish to complete. Prior to commencing your online sales training courses , you can avail of an introductory web or phone chat to go over each course objectives, questions, learning goals and personal objectives. Once you receive your login details you may commence your sales training, the course payment allows you access all courses, materials and lessons for twelve months. You can repeat any course as many times as you wish. Upon completion of each sales training s

What is Social Selling : What is social selling and what part does it play in the social media influenced sales process are fundamental questions now being asked by sales leaders across the globe. They want to know if social selling can help to build relationships, extend a business’s social reach and connect to a network of contacts, influencers and customers. What is social selling Engagement has never mattered more to B2B buyers, but the old sales models to engage buyers is becoming obsolete. A hard pill to swallow by many in sales management is that today’s informed and connected buyer is usually in control. When we talk about “buyer engagement,” using social media and social selling it can be hard to nail down. Research shows that buyers do want to interact with us in new ways, but on their own terms. This means that when engaging buyers, we need to be credible, be useful, be valuable and be relevant to get their attention in a content fuelled sales wor

Social Selling Course on Vimeo : Social Selling Course Social Selling Course from The Digital Sales Institute on Vimeo .