Digital Selling and Sales Training Journal

Key Sales Skills Development : The key sales skills needed to engage customers or prospects, and succeed in today's digitally influenced selling environment. The rules andinteractions between sellers and buyers are being rewritten. A new type of buyer has entered the sales process, one who is practically a digital native, informed, armed with information and couldn’t care less about the outdated sales techniques still being used to snare them. Our key sales skills need a reboot so we are aligned to the new buyer’s journey and way of thinking. Sales skills that are more collaborative, intelligent, positive and interactive. The great asset any business may have in an increasingly commoditized world is the key sales skills of its salespeople to nurture relationships with buyers. Every salespeople with the determination to succeed needs to update themselves of how the various influences and channels are changing the way buyers buy. Technology, data, content, AI

Sales Process Steps : Sales Process Steps Mapping out thesales process steps is secondary to knowing what a sales process is, when it comes to acquiring, developing and maintaining customers. In the digitally influenced sales process, the goal is no longer so focused so much on giving pitches and pricing, but to offer value propositions personalized to each client. The modern sales process is void of any unnecessary complexity or obstacles in customer interaction. Sales Process Steps The term “sales process” usually refers to the series of steps a business has mapped out that gives it the best possible outcome to generate revenue with both new and existing customers. It could form part of the bigger sales playbook. It is different from company to company depending on their industry and complexity or pricing of the product. In a practical level, the sales process steps act as a prescriptive guide for salespeople to follow when engaging in sales prospecting, business

Sales Prospecting Training : Sales prospecting training that improves sales skills in prospect identification, profiling, cold calling, cold emails, buyer engagement and lead nurturing. Sales Prospecting Training Our SalesProspecting Training will teach you the entire process of searching for potential customers, clients, or buyers in order to develop a new business relationship.Learn how to engage, qualify and move prospects through the sales funnel until theyeventually convert into revenue-generating customers. Sales Prospecting is the first step in the sales process and the key which unlocks future relationships with paying customers. It is also a critical part of the sales process for increasing the customer base of the company and generating new profitable revenue streams. Core Steps in Sales Prospecting Learn the core steps in sales prospecting. The online sales prospecting training course covers: Formulating Prospect Definitions Searching Ou

Sales Training Courses Information - YouTube : Sales Training Courses Information

Companies are developing digital selling strategies to align themselves to the rapidly changing face of “the buyers journey”. A digital selling strategy goes way beyond the use of tools or technology. The realization facing many leaders is that implementing digital selling strategies involves implementing a transformation or change management process.  This is because digital selling is really a behavioral or mindset change not just with the sales teams but across all customer touch points. The main question to be answered is how companies embed digital selling capabilities into the very DNA of the business. This question is important as B2B buyers are acting just like consumers more and more. Driving the change in the “buyers journey” is a combination of access to content and digital native comfort. These are having a transformational  effect on every aspect of the B2B sales cycle. To meet the needs this new reality, both sales and marketing must retool every aspect of their

Definition of Social Selling : Definition of Social Selling The definition of social selling is the process of engaging a defined audience, nurturing relationships and extending social reach via the social networks as part of the sales strategy. In essence, social selling is training salespeople to leverage the benefits of social media for one-to-one personalized communication with customers, influencers and prospects. It can be a powerful sales tactic in finding new customers, connecting with existing customers, uncovering insights and triggers plus to gather background information in understanding a customer’s business. Social selling is not really selling at all, instead it places its emphasis on building up connections, on influencing, on sharing information and content, to create a network effect, so more and more people get to know your company or brand plus to be seen as a thought leader in your industry.

Sales Strategy Plan : A sales strategy plan is your strategic approach to winning new customers plus developing and retaining existing customers. It also outlines in detail your sales goals and objectives for the period it covers including all the major marketing or sales tactics to be used. To create real, lasting growth for your business, you need to create your own grand sales strategy plan and then make it happen. The plan will outline in detail the who, where, why, when and how that will guide all your sales efforts for the period ahead. While your sales strategy plan should identify what your business will do differently to achieve the sales goals, it should also consider your capabilities. Capabilities such as the skills required, knowledge and the processes to carry out the plan. A plan without building these capabilities will struggle to achieve the desired results. Your sales strategy plan may be sound, but ask yourself, do you have the capability to make it work? Do