Digital Selling and Sales Training Journal

Sales challenges facing salespeople have been greatly increased due to remote selling, the hard to reach buyer plus the impact of social media on the sales process. Today more than ever, the balance of power is in the hands of the buyers. Access to endless amounts of data, information and channel alternatives has reduced the impact a salesperson can make, and it is changing how salespeople go about selling. The sales challenges to keep up with shifting buyer preferences which are now heavily influenced by digital data means that salespeople need to engage with customers on their preferred channels. And they need to come prepared to have meaningful conversations, share insights and put concern for the customer above their own self interests. The Sales Challenges in Prospecting. Sales prospecting in the modern sales environment is not an easy task. It involves quite a bit of effort kick start a sales conversation with a prospect and t

A Selling Definition In The Modern Sales Process A selling definition in the modern sales process could maybe be summed up in two words – “relationship building”.  Is selling today all about relationships? We know that selling is an exchange of one product or service for payment(money). The question is how do we create a selling definition that streamlines the modern sales process so that our efforts result in higher sales numbers and higher returns on our time investment. Today, Leaders, CEO’s and Sales Managers are painfully aware that the current environment makes growth difficult. In a world of “more” — more information, more choice and more people. The Digital era has facilitated the connection of more than 8 billion devices worldwide, altered areas such as access to information, value, skills, management, and started to change the nature of organizations, their reach, processes, and r

Sales Discovery Questions - The Digital Sales Institute : Sales discovery questions are used to move a sales conversation with our customer or prospect into the “why care” stage. To make the customer care about what we are saying, we need to uncover information, a pain point, or a problem we can solve. Without discovery questions, we cannot move to the why care (our unique and personalized value proposition for this customer), and if we cannot get the customer to care then there is little opportunity to continue a sales conversation. Real and impactful discovery questions should give us a deep understanding of our customer, their challenges, and problems. No problem means there is no sales opportunity. Discovery calls set the path of how we approach the deal and we rely on the answers obtained as we walk alongside the buyer on their journey. It is important to understand that the purpose of discovery questions is to determine whether you and your buyer have reas

Sales Training Aligned to Your Buyers Journey - The Digital Sales Institute : sales training aligned to your buyers journey will significantly improve your sales performance and results. Take the guesswork out of selling. In a world where it is increasingly difficult to separate out one offering from the next, sales training aligned to your buyers journey can be a key competitive advantage as it will allow you to deliver relevant experiences matched to each step along the process. For you to truly understanding your own buyer’s journey will mean embracing the many turns in the path towards a buying decision. You must acknowledge that success comes from a dynamic approach to selling. Many of us already see the effects of a changing buyer’s journey. The question is, can you be proactive in your drive to change with them. It’s not enough to observe that buying has become more complicated. All of us in sales must make the moves necessary to lead the customer

Sales Tips for New Salespeople - The Digital Sales Institute : In this article we will put forward several sales tips for new salespeople (or even for the more experienced salesperson) to help them improve their sales skills. One would think that selling is becoming easier with the number of tools, data and insights available to salespeople, however the reality is that the sales process is getting longer and more difficult. Some noteworthy sales figures you might find interesting is that over seven decision-makers now engage in the purchasing process on average. Consider the fact that almost 70 percent of business purchasers will research between 2 and 7 sites before any transaction is completed. What makes selling even more difficult is that today, between 50% and 90% of the purchaser’s journey is complete before they communicate with a salesperson. So, one of the big questions a new salesperson asks is how do they hit the ground running and get more buyers to listen to what they

Objection Handling Sales Skills - The Digital Sales Institute : Objection handling sales skills is key to keep sales conversations moving forward. Learn the techniques tips the experts use on sales calls. Objection handling sales skills is a vital part of any salespersons training. In fact, many experts in sales believe a sale doesn’t start until the customer gives some objections. Handling sales objections should be viewed as a normal part of any sales conversation. It is just another skill to be mastered as part of any sales process. With your sales mindset fully tuned, you see any sales objection as an opportunity to learn more about the customer’s needs, and to then open up a simple sales conversation with some pointed questions or a personalized value proposition. The best tip for handling sales objections is to be prepared. They are going to happen in nearly every sales proposal. So, walk in the customer’s shoes, what objections will they have as they relate to

Online sales courses are one of the biggest revolutions in the world of sales training. The growth of online sales courses reflects the change in expectations from the modern salesperson. They want to learn in an environment that is familiar, convenient and easier to access. So, let’s start by understanding why online sales training has become the channel of choice for both individual and corporate sales training requirements. Firstly, it is important to understand the target audience. The modern salesperson is keen to learn and up-skill, in fact survey after survey shows that nearly 60 percent of them prefer opportunities to learn new sales skills at their own pace while over 50 percent prefer access to sales training materials at the point of need. Sales trainers and salespeople now understand that for a whole host of reasons, they need to rely on online sales courses to cater to varied learning requirements. The rise of digital is transforming the sales process and