Digital Selling and Sales Training Journal

SEO and Sales, what’s the relationship people often ask. Well, search engine optimization (SEO) and sales go hand in hand but that may not be apparent at first glance. Similar to traditional ad spending, SEO can bring more attention to your business and thus more sales. But unlike SEO, traditional ads stop pulling in traffic when you stop paying. The survival of every business depends on sales, but a strong SEO strategy can give you a leg up on other eCommerce stores in your niche because it puts you in front of more buyers. Why is the link between SEO and Sales Important? About 81% of internet users find a product or service through search engines, but only 30% of businesses actually actively use SEO. Business owners who have tried to implement an SEO strategy found it too time-consuming, overly complicated, or not worth the effort. SEO and sales are interlinked especially when relying on inbound leads but it does require effort. Ho

Basic sales tactics can sometimes be overlooked in the quest to create a more complex sales strategy or sales process that is more flair than factual. As every salesperson or business owner knows, the goal of selling is to acquire more customers – profitably!! All sales tactics needs to be planned in order to be effective, as the right tactics are key to making your business grow and achieving your goals. Apart from well thought our sales tactics, digital marketing has now also become central to every sales strategy. And it us no longer just about good content or high traffic to your website. Nowadays, selling is all about targeting the right profile of buyer, the buyer who is more likely to buy your products and services due to their pain points or challenges. The old sales methods of attracting customers is slowing declining because the more traditional sales tactics and sales pitches have already probably reached everyone. And thi

  How to write content that drives sales is the dream of every writer today. However, actually getting it done requires a few key essentials. Writing good content for sales isn’t easy, but it’s not rocket science either. Many writers struggle with the thought of selling something to someone they don’t know—i.e., the reader on the internet. However, all it takes is understanding a few things. It involved learning how to form content funnels to lead the reader on a journey, converting them into a buyer, and so on. But, all that requires writing prowess and a thorough understanding of the objective. In online marketing, objectives hold a greater value than we know. That’s why every writer should understand their objective before they start writing. So, is there a formula, or is every marketing writer aiming in the dark? There’s definitely a formula and a tactic, so let’s find out what it is: Types of Sales Content Sales content com

Sales tools are a critical component in every sales organization. Managing customers, prospects or an online business means dealing with many activities relating to different fields. Among these are CRM, inventory, payments, invoices, and more. As you may imagine, handling all of them manually can be quite time-consuming and challenging. Apart from that, it requires a lot of effort. Through the use of some specific tools, each of these activities can now be managed more efficiently and more quickly thanks to technological advances. Keep reading if this interests you. Our article will outline the six best sales tools to help your business boost sales. Let’s get right into it. Sales tools: why you should use them Using sales tools can offer numerous benefits to you and your sales team, as well as to your entire business. Here are a few of the most relevant benefits you can gain from using them. They automate processes and tasks to help

Making effective presentations is a great way to convince clients and companies to do business with you. With them, you can present your experience, project, and much more in an appealing and engaging way. Nevertheless, to get the results you expect, your presentations must follow best practices. Keep reading if that’s your intention. In this article, we will give you tips for delivering effective presentations in 2022. Let’s get right to the point. 1.  Plan the structure of your presentations Before you begin creating the material for your presentation, you should have a clear understanding of its structure. Basically, you should know what you want to communicate and what you are aiming to accomplish with your presentation. Therefore, the best approach in this case is to develop a hierarchical scale that identifies: Introduction . You must summarize what your presentation is about and why the recipient should be interested in it. The main po

Sales training topics that actually get results can be challenging to nail down. There is the hard sales skills V soft sales skills debate not to mention social selling, customer profiling, outreach tactics and all the steps in the sales process. Still, research shows that expertise, talent, and the sales experience remains the top reason buyers choose a supplier. So, industry knowledge and a good cultural fit take on renewed significance. When planning out sales training, consider what customers are looking for, what they are trying to avoid, and what tips the scale in favor of the winning supplier. Then most aspects of sales training become clear: build the program around deep industry insights and sales force expertise. Training that gets salespeople to effectively solve the customers challenge at hand. This is what customers are seeking and what converts them into clients. The challenge is always for salespeople to be able to po