Digital Selling and Sales Training Journal

Social Selling Course Online Social Selling Course Online The social selling course from The Digital Sales Institute is a 10 module, video driven digital learning experience on how to use social selling to support a whole range of sales activities from lead nurturing to engaging buyers. The focus is on helping salespeople to learn how to connect with potential customers faster using proven social selling techniques. Customer feedback is showing a  sales performance improvement by a factor of 3x. by up to 400% by adopting digital and social selling tools. This course is ideal for inside or outside sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities. Learn social selling and digital selling techniques. Learn about the attributes of social selling along with how to generate results using

Effective Sales Technique Tips Sales technique tips that are effective in helping you raise your selling game. What salesperson couldn’t use an arsenal of sales tips to improve their selling technique?. Selling is a simple endeavor, too many sales coaches try to complicate it with lots of “conventional wisdom”, whereas in reality, most advice will never help you make that sale. After discussing this topic with some of the leading minds in actual sales performance we have produced this concise list of effective sales techniques that really do work. 1. Challenge the Buyers Status Quo. It is about how you sell, not what you sell, you need to teach prospects something new and valuable. Don’t be afraid to challenge the prospect on their views or ideas. You see, every sales has an end – the prospect will choose either you or your competitor. However the real truth is that those are not the only two end points. There’s another option – no decision, which is chosen all too often by

The Guide to Effective Sales Prospecting The Guide to Effective Sales Prospecting Despite the rise of inbound marketing, sales prospecting is still a key skill to be successful in sales. The activity of searching for potential customers in order to nurture a relationship with can be time consuming, so it’s important to get it right.  To many sales people, the thought of picking up the phone or sending a cold email can be daunting especially if they work for a company whose brand name might not have instant recognition. 50% of sales time is wasted on unproductive prospecting. [Source: The B2B Lead] So, here are some tips to help sales prospecting for business success:   Build a Social Presence that overcomes any lack of name recognition. Building social credibility and influence can remove one of the bigger obstacles for smaller and more specialized companies. As Confucius stated “Worry not that no one knows you; seek to be worth knowing.” So, start by really understand

Sales Tips Video To Inspire Performance The latest video in our sales tips series has eight great tips to inspire sales performance. So what is it that separates average salespeople from great salespeople?. Is it attitude, habits, ability or is it something else deeper in their personality. Whatever it is, we do know one thing and that is salespeople have one of the most demanding jobs in the world. They have to constantly produce results while dealing with rejection almost on a daily basis.  We also know that great salespeople are Persistent and Consistent. They know that engaging buyers is about getting through call after call, having social interactions, sending email after email, and hearing  ‘no thanks ’ after ‘no thanks’. Ask anyone in a sales role and they will tell you that they love it but at times they loath it. For the days when the going gets tough or you just need that bit of inspiration, we’ve put together this video with eight motivational tips to bring you some m

Social Selling Tips Watch this video on social selling tips. When it comes to sales prospecting and lead generation, sales people are finding that the road to success is utilizing social media channels such as LinkedIn, Facebook, Twitter, Google+, Pintrest, Snapchat plus other niche social networks to create awareness and to connect with influencers, buyers and decision makers. This is why s ocial selling along with digital selling has become one of the dominant tactics to find and engage with new prospects. Well trained sales people are now using social media to provide value to customers and prospects by contributing to conversations, sharing knowledge, , replying to comments and off course sharing quality content. They map the buyers journey and the digitally influenced buying process, from awareness to consideration to decision, engaging and nurturing the prospect until they are ready to have a sales discussion. The life of every sales person is changing rapidly. The who

Lead Generation: A Beginner’s Guide to Generating Business Leads via Social Networks Lead generation is never easy even with the openness of social media. Whether you are just beginning in business or are well established, the effort and work to nurture potential customers can be demanding. Add in the fact that the older traditional forms of lead generation such as cold calling, trade shows and emailing are in decline, you may be scratching your head as to how exactly to find new customers. Two words – Social Networks. What is lead generation using Social Networks? It is a solution that can help you engage buyers where they gather to source information and avoid you becoming another annoying, disruptive cold caller who still engages in disruptive practices. Before you start trawling the social networks looking for buyers, you need to identify your Ideal Customer Profiles plus define what the term lead means. Next, we will cover what lead generation is, why you need to spend 2

Sales Prospecting Tips – Video We hope you enjoy this sales prospecting tips video we created to help improve your sales training. Today’s best sales people use social media to support their sales prospecting and buyer engagement efforts, they understand that the modern approach to sales is to help customers consider not just what to buy but how. Key tactics they use: mapping the journey, identifying barriers, designing prescriptions, and tracking progress. But they also share two overarching characteristics: First, they avoid focusing on getting customers to buy from them and instead concentrate on how customers make purchase decisions. Second, they tightly align their sales efforts to support the customer journey from start to finish. As a result, these sales people create consistent and relevant engagements, valuable messaging, and guidance to shape and simplify the purchase journey, drive sales, and ultimately increase customer loyalty.